Statistics

Online shoppers in Germany return 11 percent of all of their online purchases. The younger generations in the country return items more often than older ones. They mostly return items because the size does not fit or because the product is damaged.

Online sales in Italy are estimated at 80.55 billion euros in 2023. This is an increase of 27.14 percent compared to a year before. On average, Italian online stores grew almost 29 percent in terms of turnover.

Almost 60 percent of consumers in Bosnia and Herzegovina made between two to five online purchases in the last three months. And 83.4 percent of all online purchases were made via mobile devices. These findings show a consumer confidence in online shopping and clear preference for mobile shopping.

On January 1^st of this year, there were just over 101 thousand active online stores in the Netherlands. This means that the amount of online stores has more than tripled there in the last decade. Additionally, the amount of SMEs in this sector grew 252 percent during that period.

The total European value of B2B goods sold online is estimated to reach 1.7 trillion euros by 2025. However, B2B sellers in Europe are not utilizing all available opportunities yet. Most of them only allow local buyers to shop their goods.

The total European DIY retail sector was valued at 368 billion euros in 2023. And 15.2 percent of that came from ecommerce sales, reaching 56 billion euros. The market’s ecommerce share is estimated to increase 18 percent by 2025, to 66 billion euros.

Consumers in Belgium spent 16.3 billion euros online last year. Compared to 2022, this is an increase of almost 11 percent. The strong growth was caused by an increase in sales of online services, like package holidays.

Last year, Dutch consumers spent 34.7 billion euros online. Compared to 2022, this is an increase of 3 percent. The amount of online purchases increased by 1 percent, to 365 million. Online growth was mainly caused by an increase in spending on services.

Online net sales in Sweden reached 11.75 billion euros last year. This is a slight decrease, of 2 percent, compared to a year earlier when net sales reached 12 billion euros. However, it seems that annual net sales in the country are stabilizing.

The amount of online shoppers in Europe decreased 1 percent in 2023. However, the amount of regular online shoppers has remained stable. And 7 out of 10 of these regular online shoppers were active on C2C platforms, where they bought or sold secondhand products.

At least 79 percent of fashion retailers are currently charging for returns in the United Kingdom. While paid returns are now common in the fashion industry, within the total ecommerce market a majority is still offering free returns (52 percent).

Only a fraction of online retailers in Germany, Austria, and Switzerland offer free delivery for online orders. The largest group of sellers charges shoppers an average of between 2 and 5 euros for shipping.

Online product spending in Germany has experienced a double-digit decline for the first time last year. Expenditures amounted to 79.7 billion euros, a decrease of 11.8 percent compared to the 90.4 billion in 2022.

In 2022/23, the European recommerce market was valued at 94 billion euros. The market share, compared to the total European ecommerce market, is now 12.3 percent. It is expected to increase to 14 percent in the next three years.

Within the top 100 of the biggest online stores in the Netherlands in 2023, 63 percent was custom-built. A year earlier, the amount of these kinds of stores was still 55 percent. Compared to 2020, this is a growth of 50 percent.