ChannelGrabber adds Fruugo to its platform

ChannelGrabber, the British multichannel stock, order and listing management software, has announced the addition of Fruugo, a cross-border marketplace operating in 23 countries. The planned integration will go live in the first quarter of 2014 and this partnership will enable retailers to sell their goods to shoppers worldwide.

ChannelGrabber, which can be seen as the UK’s answer to ChannelAdvisor, is a multichannel company that offers an end-to-end softare solution with webshop, marketplace, courier and accountancy integrations. By using ChannelGrabber, merchants can easily sell on different online marketplaces like Ebay, Amazon and Play.com.

Manage stock across multiple marketplaces and webshops
According to ChannelGrabber’s CEO, Daniel Williams it’s all well and good talking about cross-border and the associated benefits and challenges, but “what about a solution that’s accessible, affordable and drives sales from different places all over the world? Well, only Fruugo does this.” He thinks that merchants love having one simple but powerful dashboard to manage their stock across multiple marketplaces and webshops. “I can’t wait for our customers to now be able to enjoy the same simplicity and convenience for cross-border sales too, via this exciting partnership with Fruugo.com. Together we’ll now be at the forefront of cross-border innovation and growth.”

Fruugo operates in 23 countries and their platform automatically and in real-time translates product description for over 2 million SKUs into ten different languages and provides prices in eleven currencies. More than three quarters of Fruugo’s sales are coming from consumers buying stuff from foreign retailers.

ChannelGrabber enables listings from big marketplaces like the aforementioned Amazon, eBay or Play.com, but it’s also possible to upload product listings from webstores running on software like Magento, OpenCart, Shopify or BigCommerce. In the first quarter of 2014, merchants can also add listings from Fruugo.