After successfully launching its new ecommerce sites in Germany and Switzerland, Douglas is now ready to roll out new online stores across Europe this year. Target markets include Norway, Czech Republic, Poland, Spain, Portugal and Italy.
Parfümerie Douglas has chosen Worldpay to launch its flagship online store in home country Germany and help it roll out new ecommerce websites across Europe. Douglas isn’t a newcomer with regards to ecommerce, as it had been selling its products online in a number of European markets for over 10 years. But it wasn’t really able to consolidate sales and customer data in each region, which made it difficult to develop an informed long-term growth strategy. Since it has Worldpay as its exclusive payments provider, Douglas should now be able to have a single accurate vision of its payment data across every market.
Douglas now wants to ensure its ecommerce websites and roll-out strategies are tailored to perfume and cosmetics customers in each of its target markets, which include Norway, Czech Republic, Poland, Spain, Portugal and Italy.
Quickly expanding into new European markets
“To expand into new European markets quickly we need to cater to many different cultures, languages, and preferred payment methods while maintaining a single, up-to date view of what’s happening across our business. Worldpay has already proved the level of its global expertise with the successful launch of our Swiss and German sites, and we expect them to help us carry on the momentum next year as we roll out new online stores across the continent”, says Parfümerie Douglas ecommerce COO, Jan Dieter Schaap.
About Parfümerie Douglas
Douglas Holding AG was officially founded in 1949 but has its roots in 1821, when the perfume and soap factory J. S. Douglas Söhne was founded in Hamburg. It currently runs about 1,700 perfumeries, including franchised outfits, in 19 countries across Europe and it serves nearly 200 million customers each year.