Ecommerce in France

Information about ecommerce in FranceFrance is a prominent country in Europe as well as in the world. It’s part of Western Europe, and it is perfectly located, as it is adjacent to major countries like Germany, Italy, Spain and – although separated by a channel – the United Kingdom. There are some French-administered territories and departments outside of the European continent. These include islands like Guadeloupe, Martinique and the South American overseas region and department French Guiana.

Population 65.1 million people
– % internet users 68%
Online sales €65 billion (2015)
Online stores worth mentioning: 3 Suisses, Cdiscount,


Ecommerce customers in France

When ordering goods online, online consumers in France like to pay with credit cards. One popular way to do this is with Carte-Blue, a debit card that can also be used as a credit card. Two other popular online payment methods in France are Visa and PayPal. As regards the latter, there are more than 8 million PayPal account in France, which make it the third European country in terms of the number of PayPal accounts. The average French online consumer isn’t that keen on using alternative payments, but among those methods are Allopass, CM-CIC Paiement, Hipay, Moneo, Paysafecard and bank transfers.

Online payment methods in France, according to Payvision.
Online payment methods in France, according to Payvision.

A study from CA Com shows that 49 percent of French consumers purchased at least one product online in 2013. Consumers ages 25-34 are the one who are most frequently ordering products online. On average they made at least one online purchase every month. Almost half of French internet users shopped for clothing online in 2012. Travel and tourism is even more popular, as 59% of French online users have bought a trip or a travel ticket online. Other popular product categories in Frenche are (digital) media and consumer electronics. A 2015 study by Mediametrie [pdf] shows nothing has changed drastically since then. Fashion was bought by 44% of French internet users in the last six months of that year. This is followed by travel/tourism (38%), cultural products (35%), beauty/health (28%) and consumer electronics (28%).

The ecommerce market in France

France is one of the biggest ecommerce countries in the world. It’s ranked as the sixth biggest ecommerce market worldwide and in Europe only Germany and the United Kingdom are bigger. The Western European country has an online retail market that’s expected to reach 65 billion euros by the end of 2015. According to data from the Centre for Retail Search online sales in France account for 6% of total retail sales.

Big online stores in France

Expectations are that there are more than 120,000 active ecommerce sites in France. The most visited online store in this country is Amazon, with more than 15 million unique visitors per month. Other big online players are Cdiscount, eBay, Fnac and Priceminister. Whereas fashion is a popular product category, retailers La Redoute and 3 Suisses are amongst the biggest fashion players in French ecommerce.

Based on information from Médiamétrie/NetRatings, the top 5 of most visited ecommerce websites in France consists of Amazon, Cdiscount, Fnac, eBay and Voyage SNCF.

Latest news about France

Ecommerce platform Kooomo partners with HiPay

SaaS ecommerce platform Kooomo and French online payment solution HiPay have partnered, giving Kooomo’s ecommerce merchants access to the HiPay payment solution directly from the platform. HiPay offers over 220 local and international payments methods.

French Showroomprivé acquires Saldi Privati

Showroomprivé, an French private fashion sales provider, has acquired Saldi Privati, a subsidiary of the Italian Banzai group. With the acquisition, Showroomprivé becomes the second actor in online private sales in Italy.

DPD France launches new services

DPD France has launched two new services. Mister Pasha, a premium service for after-hours package delivery, and Pickup Drive, which is said to be the first network for parcel pick-up and drop-off by car in less than three minutes.

Ecommerce in France grew 13% to €35 billion in first half 2016

Ecommerce in France has increased by 15 percent during the first quarter of this year and increased by 13 percent during the first six months. During this period, online retailers in France generated sales worth 35 billion euros.

Ecommerce in France grew 12.95% in second quarter 2016

Ecommerce in France has grown during the second quarter of this year. Online sales increased by 12.95 percent, compared to the same period last year. The number of online purchases has also increased during this period: it grew 18.12 percent year-on-year.

Read all our articles about ecommerce in france.

Last update: June 2016