Ecommerce in France
France is a prominent country in Europe as well as in the world. It’s part of Western Europe, and it is perfectly located, as it is adjacent to major countries like Germany, Italy, Spain and – although separated by a channel – the United Kingdom. There are some French-administered territories and departments outside of the European continent. These include islands like Guadeloupe, Martinique and the South American overseas region and department French Guiana.
|Population||65.1 million people|
|– % internet users||68%|
|Online sales||€65 billion (2015)|
|Online stores worth mentioning:||3 Suisses, Cdiscount, Vente-privee.com|
- Ecommerce events in France
- Ecommerce customers in France
- The ecommerce market in France
- Big online stores in France
- Latest ecommerce news from or about France
Ecommerce events in France
Every year there are several ecomerce events being organized in France. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in France.
Ecommerce customers in France
When ordering goods online, online consumers in France like to pay with credit cards. One popular way to do this is with Carte-Blue, a debit card that can also be used as a credit card. Two other popular online payment methods in France are Visa and PayPal. As regards the latter, there are more than 8 million PayPal account in France, which make it the third European country in terms of the number of PayPal accounts. The average French online consumer isn’t that keen on using alternative payments, but among those methods are Allopass, CM-CIC Paiement, Hipay, Moneo, Paysafecard and bank transfers. More tips for ecommerce in Germany can be found at EcommerceWiki.
A study from CA Com shows that 49 percent of French consumers purchased at least one product online in 2013. Consumers ages 25-34 are the one who are most frequently ordering products online. On average they made at least one online purchase every month. Almost half of French internet users shopped for clothing online in 2012. Travel and tourism is even more popular, as 59% of French online users have bought a trip or a travel ticket online. Other popular product categories in Frenche are (digital) media and consumer electronics. A 2015 study by Mediametrie [pdf] shows nothing has changed drastically since then. Fashion was bought by 44% of French internet users in the last six months of that year. This is followed by travel/tourism (38%), cultural products (35%), beauty/health (28%) and consumer electronics (28%).
The ecommerce market in France
France is one of the biggest ecommerce countries in the world. It’s ranked as the sixth biggest ecommerce market worldwide and in Europe only Germany and the United Kingdom are bigger. The Western European country has an online retail market that’s expected to reach 65 billion euros by the end of 2015. According to data from the Centre for Retail Search online sales in France account for 6% of total retail sales.
Big online stores in France
Expectations are that there are more than 120,000 active ecommerce sites in France. The most visited online store in this country is Amazon, with more than 15 million unique visitors per month. Other big online players are Cdiscount, eBay, Fnac and Priceminister. Whereas fashion is a popular product category, retailers La Redoute and 3 Suisses are amongst the biggest fashion players in French ecommerce.
Based on information from Médiamétrie/NetRatings, the top 5 of most visited ecommerce websites in France consists of Amazon, Cdiscount, Fnac, eBay and Voyage SNCF.
Latest news about France
In May, LVMH will launch an ecommerce website called Le Bon Marché that features all of its brands and those of competitors. With the new online department store, LVMH wants to capitalize on fast-growing online sales of luxury goods.
Several online stores, including Amazon, Zalando and H&M, were fined becauses their online promotional campaigns were considered to be misleading. One of the things done was increasing the price and then apply a discount, so it looks like the product is now very cheap by comparison.
Ecommerce in France has reached the 70 billion mark. French consumers spent about 72 billion euros online in 2016, which is an increase of 14.6 percent compared to the situation in 2015. Over one billion online purchases were made in France, that’s 33 transactions per second.
After launching its Dash buttons in the UK, Germany and Austria three months ago, the American company is now releasing its consumer goods-ordering buttons in France. Amazon Premium subscribers in France will be able to order the button that triggers the replenishment of 500 different products.
French ecommerce solution Oxatis raised 5 million euros from Arkea Capital and prior backers A Plus Finance and Omnes Capital. With the fresh funding, the SaaS-based ecommerce solutions provider wants to further expand across Europe.
Last update: February 2017