Ecommerce in France

Information about ecommerce in FranceFrance is a prominent country in Europe as well as in the world. It’s part of Western Europe, and it is perfectly located, as it is adjacent to major countries like Germany, Italy, Spain and – although separated by a channel – the United Kingdom. There are some French-administered territories and departments outside of the European continent. These include islands like Guadeloupe, Martinique and the South American overseas region and department French Guiana.

COUNTRY
FRANCE
Population 65.1 million people
– % internet users 68%
Online sales €65 billion (2015)
Online stores worth mentioning: 3 Suisses, Cdiscount, Vente-privee.com

Content:

Ecommerce events in France

Every year there are several ecomerce events being organized in France. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in France.

Ecommerce customers in France

When ordering goods online, online consumers in France like to pay with credit cards. One popular way to do this is with Carte-Blue, a debit card that can also be used as a credit card. Two other popular online payment methods in France are Visa and PayPal. As regards the latter, there are more than 8 million PayPal account in France, which make it the third European country in terms of the number of PayPal accounts. The average French online consumer isn’t that keen on using alternative payments, but among those methods are Allopass, CM-CIC Paiement, Hipay, Moneo, Paysafecard and bank transfers. More tips for ecommerce in Germany can be found at EcommerceWiki.

Online payment methods in France, according to Payvision.
Online payment methods in France, according to Payvision.

A study from CA Com shows that 49 percent of French consumers purchased at least one product online in 2013. Consumers ages 25-34 are the one who are most frequently ordering products online. On average they made at least one online purchase every month. Almost half of French internet users shopped for clothing online in 2012. Travel and tourism is even more popular, as 59% of French online users have bought a trip or a travel ticket online. Other popular product categories in Frenche are (digital) media and consumer electronics. A 2015 study by Mediametrie [pdf] shows nothing has changed drastically since then. Fashion was bought by 44% of French internet users in the last six months of that year. This is followed by travel/tourism (38%), cultural products (35%), beauty/health (28%) and consumer electronics (28%).

The ecommerce market in France

France is one of the biggest ecommerce countries in the world. It’s ranked as the sixth biggest ecommerce market worldwide and in Europe only Germany and the United Kingdom are bigger. The Western European country has an online retail market that’s expected to reach 65 billion euros by the end of 2015. According to data from the Centre for Retail Search online sales in France account for 6% of total retail sales.

Big online stores in France

Expectations are that there are more than 120,000 active ecommerce sites in France. The most visited online store in this country is Amazon, with more than 15 million unique visitors per month. Other big online players are Cdiscount, eBay, Fnac and Priceminister. Whereas fashion is a popular product category, retailers La Redoute and 3 Suisses are amongst the biggest fashion players in French ecommerce.

Based on information from Médiamétrie/NetRatings, the top 5 of most visited ecommerce websites in France consists of Amazon, Cdiscount, Fnac, eBay and Voyage SNCF.

Latest news about France

Lengow opens its doors to the B2B market

Ecommerce automation platform Lengow has opened its door to the business-to-business market with its integration of Amazon Business in the UK and Germany and Cdiscount Pro in France. With the integration, business sellers now have access to the three largest ecommerce markets in Europe.

Vente-Privée acquires online wine store Le Petit Ballon

Vente-Privée has acquired Le Petit Ballon, a French ecommerce website that sells wines on a subscription basis. The French shop sells over one million bottles a year and will further boost Vente-Privée’s wine sales.

Onfleet translates its driver app in Spanish and French

Logistics management software Onfleet has gone international. The American SaaS platform is focusing more and more on Europe and other continents and has now made its driver app and website available in Spanish and French.

Bic launches online razor subscription service in France

Bic has launched its first online subscription service in France. Starting at 5 euros per month, customers get a shaver directly to their home with refillable cartridges delivered at their desired frequency. The Bic Shave Club is the company’s first experience with large-scale direct sales to consumers.

LVMH will launch online department store Le Bon Marché

In May, LVMH will launch an ecommerce website called Le Bon Marché that features all of its brands and those of competitors. With the new online department store, LVMH wants to capitalize on fast-growing online sales of luxury goods.

Read all our articles about ecommerce in france.

Last update: February 2017