Ecommerce in Italy
Italy is the third largest economy in Europe and a founding member of the European Union, the OECD, the G7 and the G8. The country is also the largest market for luxury goods in Europe, which may not come as a surprise taking into account brands such as Armani, Versace, Prada and Gucci are from Italy. The country is developing quite fast, after it has known some problems concerning economic growth, corruption and high unemployment amongst youngsters and women. There are also a lot of economic disparities between southern Italy and the north, with the latter being more wealthy.
|Population||61.7 million people|
|– % internet users||60%|
|Online sales||€16.5 billion (2015)|
|Online stores worth mentioning:||Yoox, IBS, Saldiprivati|
- Ecommerce customers in Italy
- The ecommerce market in Italy
- Big online stores in Italy
- Latest ecommerce news from or about Italy
Ecommerce customers in Italy
According to IcePay you can’t get ignore the Italian credit card CartaSi if you want to sell your products or services on the Italian market. Together with MasterCard and VISA, CartaSi is the most frequently used credit card in Italy for online purchases. It has an market share of 40% and more than 7 million Italians own such a card. Other popular online payment methods in Italy are PayPal (12%) and cash on delivery (11%). A study from Planet Retail in 2014 however shows that 56% of those surveyed used PayPal to shop online, while 42% used card payments.
According to research from PayVision, Italy has an internet penetration of 60%. The country has 61 million inhabitants of which 13 million are online shoppers. Apart from services such as vacations and travel tickets, clothing and consumer electronics are quite popular in Italy, followed by media and groceries.
The ecommerce market in Italy
Italy is one of the fastest growing ecommerce markets in Western Europe. The ecommerce industry in Italy amounted 9.6 billion euros in 2012 and for 2016, expectations are ecommerce in Italy will be worth 19.3 billion euros. This would be an increase of 19 percent compared to 2015.
Big online stores in Italy
Latest news about Italy
Italian consumers buy increasingly more clothing and accessories online. This product category has increased by 25 percent to 1.8 billion euros. During the last five years, this product category showed an average annual growth rate of 30 percent, which is double that of the Italian ecommerce as a whole.
Viadurini is an Italian ecommerce company that sells designer & trendy furniture from Milan online. It has announced it will open an online store in the United States. The company is already available in many European countries. We interviewed X about the online furniture store.
French online shopping club Vente-Privee has launched its first European campaign. With the motto “À la Française”, the company advertises on social networks in Germany, Italy and the United Kingdom while using typical clichés about France.
Ecommerce in Italy is expected to generate 19.3 billion euros in 2016, which would mean the online retail industry of the Southern European country will increase by 17 percent, compared to last year. Much growth is expected from tourism, IT & electronics and clothing.
Last update: September 2016