Ecommerce in Italy

Information about ecommerce in ItalyItaly has known some problems concerning economic growth, corruption and high unemployment amongst youngsters and women. There are also a lot of economic disparities between southern Italy and the north, which is more prosperous. Italy may be the third largest economy in Europe, but it’s vulnerable to scrutiny by financial markets thanks to its very high public debt and the fact it faces structural impediments to growth.

Population 61.7 million people
– % internet users 60%
Online sales €11.2 billion (2013)
Online stores worth mentioning: Yoox, IBS, Saldiprivati


Ecommerce customers in Italy

According to IcePay you can’t get ignore the Italian credit card CartaSi if you want to sell your products or services on the Italian market. Together with MasterCard and VISA, CartaSi is the most frequently used credit card in Italy for online purchases. It has an market share of 40% and more than 7 million Italians own such a card. Other popular online payment methods in Italy are PayPal (12%) and cash on delivery (11%). A study from Planet Retail in 2014 however shows that 56% of those surveyed used PayPal to shop online, while 42% used card payments.

According to research from PayVision, Italy has an internet penetration of 60%. The country has 61 million inhabitants of which 13 million are online shoppers. Apart from services such as vacations and travel tickets, clothing and consumer electronics are quite popular in Italy, followed by media and groceries.

The ecommerce market in Italy

Italy is one of the fastest growing ecommerce markets in Western Europe. The ecommerce industry in Italy amounted 9.6 billion euros in 2012 and it’s expected to grow 17% to 11.2 billion euros in 2013.

Big online stores in Italy

When ranked by unique visitors per months, Zalando is the biggest B2C ecommerce site in Italy, followed by Amazon, Euronics, IBS and BonPrix. Another very popular ecommerce site is Yoox.

Read all our articles about ecommerce in Italy.

Last update: September 2014