Ecommerce in The United Kingdom

Information about ecommerce in the United KingdomThe United Kingdom is one of the leading countries in the western world. As one of five permanent members of the UN Security Council and a founding member of NATO, the UK is an influential country with an important economy. It’s an active member of the European Union, but it chose to remain outside of the Economic and Monetary Union and therefore keep its pounds and pennies. In 2016, The Brits have voted for Brexit, which means the United Kingdom will withdraw from the European Union.

Population 63.7 million people
– % internet users 82%
Online sales €157 billion (2015)
Online stores worth mentioning: Tesco, Asos, Argos


Ecommerce customers in the United Kingdom

In the UK credit cards are the most popular payment method for purchased made online. Almost forty percent of all online transactions in the UK are paid by credit card. More than 3 in 10 online transactions take place thanks to debit cards. Another popular online payment method in the UK is PayPal, which together with credit and debit cards represent 96% of all online payments.

Online payment methods in the UK, according to Payvision
Online payment methods in the UK, according to Payvision.

Fashion and sporting goods are a very popular product category in the United Kingdom, followed by travel and household items. Other popular product categories are movies & music and books & magazines.

According to an article in the Daily Mail 82% of British internet users regularly shop online, which is the highest of the 28 EU member states. It’s estimated 70% of UK consumers now owns a smartphone. In the last quarter of 2013, one in three online sales in the UK took place via mobile devices.

The ecommerce market in the United Kingdom

According to data from the Centre for Retail Search, online sales in the United Kingdom accounted for 10.7% of total retail sales in 2014. It was worth 110.5 billion euros in 2013 according to IMRG/Capgemini. Newer data, from the Ecommerce Foundation, shows that ecommerce in the UK was worth 157 billion euros in 2015.

Ecommerce growth in the UK

Big online stores in the United Kingdom

The biggest players in the UK’s online retail market are Amazon (16 percent market share), followed by Tesco (9%) and eBay (8%). Other big online retailers are Asos, Argos,, Next and John Lewis.

Latest news about The United Kingdom

Actinic renews its ecommerce platform

UK-based ecommerce software provider Actinic has today launched a new version of its ecommerce platform. The cloud-based solution has put even more effort in a mobile-optimized solution, so its 10,000 customers can generate more sales from mobile users.

Digital POS provider SoCloz launches in the United Kingdom

The French company SoCloz, which provides digitalization services to retailers through its SaaS software, today announced it launched a dedicated commercial team based in the United Kingdom. The solution is now available to British retailers looking to offer services such as click & collect and click & reserve.

Deutsche Post DHL acquires UK Mail

Deutsche Post DHL has reached an agreement to buy UK Mail for approximately 242.7 million pounds, or 281.6 million euros. With the acquisition, DHL will further strengthen its position in the European postal market, while putting more pressure on competitor Royal Mail in the United Kingdom.

UK fashion retailer New Look launches online shop in Germany

The British fashion retailer New Look want’s to further benefit from the German market and has launched a local online shop. The company wants to get a share of the online fashion market in Germany with its wide product range and a daily selection of new styles.

‘72% of UK consumers shop more if same-day delivery is possible’

Consumers in the UK are spending 5.77 billion euros less with their favorite high street retailers online than they would have if there were more delivery options. If same-day delivery was a possible option, 72 percent of consumers would shop more, spending an average of 198 euros extra each year.

Read all our articles about ecommerce in the United Kingdom.

Last update: September 2016