H&M launches online store in 7 new countries in Europe

H&M has opened several new online stores in Europe. It now has dedicated websites in Croatia, Estonia, Latvia, Lithuania, Slovenia, Luxembourg and Ireland. The fashion retailer offers the same range as it does in the physical stores, with complete collections for men, women and children, including accessories.

At the beginning of last year, H&M opened its online store in nine countries across Europe, namely Belgium, Bulgaria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland. And the official launch of its online shopping website in the seven new markets was already announced at the beginning of this year. But what’s interesting is that back then, H&M also said it would open an online store in Greece later this year. And now that’s the only country of the mentioned markets where H&M still hasn’t opened its ecommerce website. According to the information on the Greek H&M website, the online store is still about to happen.

In the seven new online markets of H&M, the Swedish fashion retailer will not only sell clothing, but also its home come collection with seasonally selected products. H&M is now present in 61 markets on six continents, with Shop Online available in 23 markets. The company announced yesterday that is group sales increased by 19 percent in 2015, while its operating profit reached 26.9 billion Swedish kroner, or 2.9 billion euros.