Swedish startup iFoodbag developed an eponymous product which could revolutionize the online grocery industry. The iFoodbag is a temperature-controlled packaging solution that can protect chilled and frozen goods for up to 24 hours. With this, shopping online for groceries should be easier, as customers can now order products like frozen meat without any hassle.
After conducting several tests in April, the iFoodbag is now ready and globally available. During a press conference last week, the company’s CEO and founder, Karl Fallgren, showed the paper bag for the first time and also announced it’s collaborating with online food retailer Mat.se. The partnership with the Swedish online grocery retailer is in cooperation with car producer Volvo, which unveiled a ‘brand new way to take some of the hassle out Christmas shopping’.
Smooth online grocery shopping
“This deal means that Mat.se, along with Volvo, will enable smooth online grocery shopping directly from the car with delivery the next day. This is also where our unique product comes in”, iFoodbag states. “Our packaging solution is unlike anything else available on the market today.”
Based on information on the website of iFoodbag, among the customers that have already placed an order for delivery of the iFoodbag are supermarket chains Coop and ICA. These companies are also the targeted customers for the Swedish startup. “We focus on grocery chains, ecommerce companies and suppliers. There is already a strong interest from potential customers both in Scandinavia and internationally”, the company explains.
’20 million bags sold next year’
iFoodbag signed a partnership agreement with global packaging company Mondi, which has built a product line for manufacturing the bags. Production will take place in Poland and according to Fallgren the company wants to sell 20 milion iFoodbags next year. With a product like the iFoodbag, not only the transport of refrigerated goods can be cheaper and simpler, it could also lead to less food waste and an increased quality of food (because there would be less need for additives).