Lidl opens online store in the Netherlands

Lidl has opened an online store in the Netherlands. Dutch consumers are now able to order all kinds of non-food products, such as fashion, tools, home accessories and  kitchen tools & gadgets via Lidl-shop.nl.  The German discount supermarket wants to expand its online assortment in stages.

Lidl’s customers were already able to buy clothing, tools and accessories in the physical stores, but starting today they can order these products via the official online store. Online orders can’t be picked up in a Lidl store, but will be delivered at home, at a different address or can be picked up at a DHL Parcelshop. Delivery in the evening is also possible. The shipping fee is €2.99, regardless of the order amount.

It hasn’t been a real surprise that Lidl is now opening an online store in the Netherlands. For years, there were rumors, but recently those became more persistent and detailed. In November last year, a spokesperson said the supermarket was in the development phase with the Dutch online store and last year there were also some job offers for the ecommerce activities of Lidl in the Netherlands. Our editorial team also found out that Lidl-shop.nl was already approved by Dutch ecommerce trustmark organization Thuiswinkel.org, so it became clear the online store was on the verge of opening its virtual doors.

Online stores of Lidl in Europe
Until now, Lidl was actually already active in the Dutch ecommerce, but it only sold wines, travel and photo products online. Lidl opened its online store in Belgium in March this year, while it has an online store in its home country Germany since 2009.