Magento the most used ecommerce platform in Europe

Magento is the fastest growing and most widely used ecommerce platform in Europe. At least, that’s what Magento Commerce announced. The ecommerce solution currently has 53 clients on Internet Retailer’s list of Europe’s 500 biggest ecommerce companies, which is more than any other provider.

Magento Commerce issued a press release, stating its ecommerce software leads the European market of commerce platforms. It based this statement on the fact there are 53 ecommerce companies from the Internet Retailer Europe 500 who use Magento. “That’s more than any other provider and more than double Demandware’s 26 and SAP Hybris’ 24 clients”, the company explains.

Earlier this month, Magento Commerce announced that 31 percent of mid-to-large companies use Magento and that the software powers over 25 percent of all ecommerce sites in the Alexa top 1 million sites list.

Among its Europe-based customers are Frankfurt Airport, Dyson, Orsay, Lafuma, Poundland, La Halle and Missguided. “Our European customers are out-innovating their competitors in mobile, unique shopping experiences, and new digital commerce business models”,  CEO Mark Lavelle said.

Release of Magento 2

The popularity growth of Magento in Europe is attributed to the release of Magento 2. Since its release seven months ago, the software was downloaded over 350,000 times and there are now 2,400 live sites worldwide running on Magento 2. Since the updated ecommerce software finally saw the light of day, the company also announced Magento Enterprise Cloud Edition, Magento 2.1, Magento Order Management and a revamped Magento Marketplace.

The popularity of Magento in Europe, was already shown by research company Hivemind last year.