Online sales in the Netherlands increased by 20% in September

The online sales in the Netherlands increased by 20.2 percent in September, compared to the same period last year. This growth is mostly due to the increased online sales of physical retailers, which grew harder than those of online pure players.

New data from the Dutch statistics agency CBS shows that the growth of September was bigger than that of August. Meanwhile, the online sales of retailers whose online selling is a secondary activity (CBS calls them multi-channelers) increased by 27.6 percent in September. Online stores, whose main activity is selling goods and services online, saw their online sales increase by 15.4 percent during the same period.

In the graphic it’s clearly noticeable that online sales of physical retailers increased almost twice as hard as those of pure players. This is not new in the Netherlands, as the statistics agency came with the same conclusion in earlier months. Before that, it didn’t publish any statistics about the online development of multichannel retailers.