Swiss lingerie manufacturer Calida expands to Italy and France

Swiss underwear brand Calida is continuing its expansion strategy by opening an online store in Italy. Later this year, its offering will also be extended to France. The Swiss lingerie manufacturer already has online stores in Switzerland, Germany and Liechtenstein.

The online store in Italy has officially been launched. Customers can pay using their credit card (Visa, Mastercard) as well as via PayPal and returns are free of charge. Calida has already been present for some time with physical stores in the Southern European country, but now customers from this important market, as Calida calls it in the press release, can also order directly via the Internet. And later this year, the online store in France will be launched.

Apart from the four online stores the company has right now, Calida also runs its own and franchisee-run physical stores, laundry shops and leading department stores in 23 countries. At 125 locations in Switzerland, Germany, France, Luxembourg and the Netherlands, Calida is present with its own brand stores.

Calida was founded in 1941 and offers daywear, nightwear, loungewear and beachwear for women, men and children. The company is headquartered in Sursee, Switzerland.