When you think about big online stores from Sweden, you can't ignore H&M and Ikea. But these ecommerce giants aren't the biggest online shops in Sweden. Last year, NetOnNet was the one with the biggest ecommerce sales in Sweden.
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Foreign ecommerce websites are popular among online consumers in Sweden. But online shoppers also rely on local companies, such as IKEA, Netonnet and Elgiganten. The most popular online store in Sweden however, is a foreign ecommerce website.
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One in three online shoppers in Sweden also shop at foreign stores. But which international ecommerce websites are the most popular among Swedish consumers? Global couponing platform CupoNation analyzed the data for six months and shares the most visited online stores, both local and foreign, in Sweden.
Continue readingSweden joined the European Union in 1995, but it has never used the euro. Swedish people have a high per capita income and the country always ranks well on several lists about happiness, human development and democracy. Sweden has always been digitally literate, which gives the Swedish ecommerce an extra edge.
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