AliExpress Russia acquires 30% stake in KazanExpress
AliExpress Russia has invested in KazanExpress, a major regional ecommerce company from Russia, by acquiring a 30 percent stake. KazanExpress was founded five ears ago, but is growing extremely fast recently.
It’s unclear how much money was involved with the transaction, but KazanExpress’ co-owner Linar Khusnullin speaks of ‘several billions of rubles’ (dozens of millions of euros).
KazanExpress was founded in 2017 and is based in the Russian republic Tatarstan, of which the capital is Kazan. The ecommerce platform combines marketplace and retail models and partners with about 5,000 online merchants from Russia.
Expanding its 24-hour delivery service
According to East-West Digital News, the company is currently investing in logistics to expands its 24-hour delivery. It also wants to reach three quarters of online consumers in Russia by covering 127 cities in the European part of the country.
According to Khusnullin, logistics is the company’s key feature. “With free, next-day delivery in every covered city”, he says, noting that consumers are not only sensitive to low prices and a large assortment.
Free, next-day delivery in every covered city.
EWDN looked at data from SimilarWeb and found that last month, KazanExpress generated 2 million visits. That’s peanuts compared to other major ecommerce companies in Russia, such as Wildberries (155 million visits), AliExpress Russia (93 millio) and Ozon (79 million).
Traffic increased eight-fold
But, KazanExpress is growing significantly recently. The company’s website traffic doubled from September last year and the number of parcels has increased eight-fold in a year’s time. Currently, KazanExpress ships about 1 million parcels per month. Last year, the company generated a turnover of 1.3 billion rubles (14.5 million euros).
AliExpress Russia is a joint venture formed by Alibaba Group, Russian internet giant Mail.ru, Megafon, and wealth fund RDIF.