Amazon Fresh launches in Spain

Amazon Fresh has arrived in Spain. This service, which is only for Amazon Prime members, offers same-day grocery deliveries in two-hour slots. Amazon Fresh starts in and around Madrid, but will soon also arrive in Barcelona and, later on, in other Spanish cities.

The arrival of Amazon Fresh in Spain is good news for customers who want their groceries delivered to their homes. But it might be less promising news for merchants like Mercadona, El Corte Inglés, Carrefour and Lidl. When Amazon enters a market, things are about to change…

With Amazon Fresh, Spanish consumers can order meat, fish, fruits, vegetables, dairy, and many other products and have their orders delivered to them the same day. The launch is perfect timing, as the corona pandemic has changed consumer habits with an increasing number of people now buying their groceries online.

The launch is perfect timing.

Amazon Fresh in Spain puts pressure on supermarkets

Spanish newspaper El País says the launch of Amazon Fresh raises the pressure on Mercadona, Carrefour, Lidl, Aldi, Ahorramas and El Corte Inglés. “Although the service is currently only available in Madrid and its surroundings (Alcobendas, Tres Cantos, San Sebastián de los Reyes, Coslada, et cetera), Amazon’s ambition is to extend it to more Spanish cities”, it writes.

“In a few weeks it will be available in Barcelona, ​​and obviously we would like to bring it to many more customers; our goal is to serve millions of customers throughout Spain throughout 2021, but I can not comment on future plans”, Camille Bur, director of Amazon Fresh in Spain, tells the newspaper.

Amazon Fresh in other countries across Europe

In addition to Spain, Amazon Fresh is currently operating in the United States, Japan, and three other countries in Europe: The United Kingdom, Germany, and Italy, where it has also just premiered.