The Danish company Traede, which offers a B2B sales system for brands, has received 3.5 million Danish kroner (about 470,000 euros) in funding from SEED Capital, the country’s largest early stage venture fund. Previously it received about 400,000 euros from Markedsmodningsfonden.
Traede is a tech-startup from Denmark that helps mainly fashion companies with digitizing all the processes related to sales. By using its sales system, brands can get orders, stock, catalogue, billing and more in one cloud-based platform. Brands can upload their products and control all visibility of products and collections while selling directly through their customizable B2B online store.
This month, the company received about 470,000 euros in investment from SEED Capital. The new funding brings total investment in Traede to more than 900.000 euros. “The B2C fashion industry has been online for a long time, while the B2B segment is still tinkering with excel sheets, tiring manual processes and trade fairs. It is only natural that this is happening now”, says Alexander Viterbo-Horten, Investment Manager at SEED Capital.
At the moment, retailers from more than 60 countries have ordered through Trade, while over 20 million euros worth of revenue have gone through the platform, which is growing 30 percent month by month.
Traede was founded by entrepreneurs Christopher Heilmann and Esben Petersen in 2014. Back then, Christopher experienced how there wasn’t an easy way for fashion brands to sell and communicate with stores and retailers.