Bambuser launches real-time virtual live shopping experience

Bambuser, a SaaS company from Sweden, has announced the launch of real-time virtual live shopping productions. With this solution, online shoppers can go on a virtual tour across scenic summer locations, while looking at fashion they can buy with just one click.

Fashion retailer Lindex recently hosted a show in which it makes use of Bambuser’s virtual shopping service. This show took online shoppers on a virtual tour across Scandinavian beach settings such as Tylösand and Gotland. According to Bambuser, it’s the first live video shopping event done with 3D and green screen.

It’s the first live video shopping event done with 3D and a green screen.

Streamed from a green screen studio

The interactive and shoppable event was streamed from green screen studio Virtual Star Studios in Västerhaninge, Sweden. Lindex hosted the show to launch their summer collection. By using advanced technology that enables rendering of high-end 3D photorealistic graphics in Unreal Engine, virtual worlds and environments were created.

Lindex got a 55% add-to-cart click rate

According to Bambuser, this live show by Lindex exceeded the company’s average performance across a number of key success metrics. For example, it drew over twice as many viewers. The fashion retailer also saw its conversion rate go up, achieving a 55 percent add-to-cart click rate, significantly more than the retailer’s average of 21 percent.

The livestream did not only attract shoppers while it was streamed, it also engaged shoppers afterwards. In 48 hours, the replay has received over 136 percent more views than the average number of views a recorded show garners in a month.

This drives next-level impact.

“Live video shopping is a very powerful tool for Lindex, and in an incredibly short time, it has become a relevant way for our brand to engage and interact with our customers”, said Susanna Antonini, PR & Influencer Marketing Manager at Lindex.

“For our summer collection, we wanted to give shoppers an entirely new experience, and we see from the show’s performance that this type of premium production drives next-level impact.”