Bose focuses on online only

Bose will close all of its stores in Europe, as well as in North America, Australia and Japan. The audio brand chose for this solution after it saw a ‘dramatic shift’ to online shopping in certain regions across the globe.

Bose will close a total of 119 physical stores over the next few months. This means that all Bose-owned stores in Europe, Australia, Japan and North America are affected. In the United Arab Emirates and some parts of Asia there will still be around 130 stores that remain open, because Bose hasn’t noticed a significant shift to ecommerce there.

First store opened in 1993

Bose was founded a MIT professor in 1964. Almost thirty years later, in 1993, the audio manufacturer opened its first retail store to show its audio systems to customers in the US.

“Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems”, Colette Burke, vp of global sales, says in a statement. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now.”

Bose can still be bought at other retail stores

Consumers don’t have to worry they can’t buy Bose products anymore in the shopping street. Its products will still be available for sale in electronics stores like MediaMarkt or Coolblue.