Acquisition

Ecommerce Europe and EMOTA, the two biggest European ecommerce associations, will join forces. The merger will become fully effective as of 1 January next year, with the two associations continuing under the name 'Ecommerce Europe'.

Dutch food delivery group Takeaway has confirmed it wants to acquire its British competitor Just Eat. If Just Eat and Takeaway successfully end talks, the combined company will be one of the largest food delivery companies in the world.

Etsy, the global marketplace for handmade and vintage items, has acquired Reverb. This is a six-year old company that enables people to buy and sell new, used, and vintage music gear. The deal is for about 246 million euros in cash.

Dutch ecommerce company All4running is expanding to Germany. With the acquisition of German competitor 21Run, All4running is further shaping its ambitions to become an important running specialist in Europe.

German fashion start-ups Outfittery and Modomoto are merging. Exact deal terms were not disclosed, but for sure the new company will operate only under the Outfittery brand in the German-speaking countries, the Benelux, Sweden and Denmark.

Delivery Hero has bought another competitor in Europe. This time it's Swedish food delivery service Hungrig.se. As a result, the German company is now active with three different brands in Sweden.

The Delivery Group announced it has acquired independent postal management provider Onepost. It's unknown how much the UK postal and ecommerce operator paid for Onepost, but it will bring together two major players in the British mail and ecommerce sector.

Ant Financial, the Alibaba-owned fintech company, has acquired currency exchange and payments company WorldFirst. By taking over the UK company, Chinese internet giant Alibaba can take a major step into Europe.

UK fintech company SumUp, which enables small business to accept card payments via the SumUp device and online, has acquired Shoplo. This is a multi-channel ecommerce platform from Poland. With Shoplo, retailers can easily open their store online.

Essilor International is actively expanding its footprint in Europe and Latin America with four different acquisitions. In Germany, the optics company acquired online retailer Brille24, while in Greece, Essilor partner Shamir acquired Union Optic.

Nets, a payment service provider from the Nordics, has announced its strategic alliance with Przelewy24. This is a major online payment service provider from Poland. This news comes after Nets recently acquired Dotpay/eCard.

Things aren't looking good for online retailer Lesara. The insolvent ecommerce player is searching for investors and it almost got one interested to take over. But at the last minute, that investor dropped out. Now, the inventory will soon be on sale and there are several parties interested in acquiring Lesara's logistics center.

Dutch food delivery group Takeaway.com has acquired the businesses of Delivery Hero in Germany. The acquisition comprises the Lieferheld, Pizza.de and Foodora brands in Germany and is in return for cash and a equity stake in Takeaway.com.

Ecommerce software provider Shopify has acquired the Swedish startup Tictail. The news was confirmed when merchants using Tictail tried to log in and got a message about the ecommerce platform joining Shopify.

Ecommerce Foundation has acquired the British website Scamadviser, which aims to help online shoppers make a well-informed decision before they buy something online. With the technology behind the website, Ecommerce Foundation wants to further strengthen its global ecommerce trustmark solution.