Cross-border ecommerce is a very hot topic, as more and more online retailers are expanding their businesses abroad. Want to be inspired? Or just stay up-to-date? Read our articles about ecommerce companies who went, or are planning to go, cross-border.
Notino, which describes itself as the market leader in European ecommerce for beauty and health products, increased its revenue by 11.5 percent in the past financial year. The company performed particularly well in the final months of the year.
Polish marketplace Allegro has recently released its preliminary second-quarter results. The Group’s gross merchandise value (GMV) grew by 13.7 percent in the first half of the year, compared to the same period in 2025. At the same time, its International GMV increased by 64.8 percent.
While Amazon has been the biggest marketplace in Germany for years, other local platforms have recently increased their market share. Retailers who want to sell in Germany should be aware that selling on Amazon is not the only way to reach customers, says global fulillment provider fulfilmentcrowd. As marketplaces are increasing their share in the ecommerce market, being active on several platforms can help online stores diversify their revenue.
The DACH ecommerce market is expected to continue its steady growth, with annual increases ranging from 3 to 6 percent. The impact of Asian marketplaces is becoming increasingly evident across all three markets. In Austria, their share of ecommerce spending has already surpassed 10 percent.
Customers of DHL Globalmail in the United Kingdom will soon no longer be able to send parcels to consumers in the European Union. The carrier is not yet operationally ready for the new customs rules that will take effect on July 1st.
Kaufland is expanding its marketplace once again. By the end of the summer, it is opening its doors in Spain and the Netherlands. As a result, the online marketplace will be active in nine countries. Online sellers can already sign up for the new markets.
Online spending in Central Europe is expected to grow by 8 percent this year, with a similar growth rate forecast for next year. The increase is mainly driven by existing online shoppers placing orders more frequently.
Western European online sellers expanding into Central and Eastern Europe often underestimate how different customer expectations are in the region. According to fulfillment provider isklad, payment preferences, delivery expectations and checkout requirements differ significantly from standards in Western Europe.
Last year, Belgian consumers spent 18.3 billion euros online. Compared to a year earlier, this is an increase of 5.4 percent. More Belgians have started shopping online, as more than 9 out of 10 made online purchases. However, most of the online spending went to foreign platforms.
Online spending in Germany continues to grow. The German Retail Federation (HDE) forecasts nominal ecommerce revenue to increase by 4.3 percent this year, reaching 96.3 billion euros. According to HDE, sales generated by physical stores will grow by only 1.6 percent.
TikTok Shop is expanding rapidly across Europe. On June 15, the platform will launch in Austria, Belgium, the Netherlands, and Poland. Shortly afterwards, the new 'Sell Across Europe' feature will become available, enabling merchants to sell in multiple countries through a single registration.
Breuninger is expanding online again after several years. The retailer is launching its online store in three new European countries, bringing the total to thirteen markets. Consumers in Denmark, Sweden, and Romania will be served in their local languages. For deliveries, Breuninger is partnering with PostNord and DHL.
Otto is preparing to open its marketplace to sellers in Poland. A pilot program will begin next month, allowing selected Polish sales partners to participate. It is the second country in which Otto is opening up its marketplace.
Blackstone is acquiring Greek ecommerce market leader Skroutz. The American investment company is taking over a majority stake from European private equity firm CVC Capital Partners. The founders will remain involved in the business.
Online sellers are increasingly dividing their stock across warehouses in several markets to provide a more local experience to their customers. According to global fulfilment provider fulfilmentcrowd, localizing stock will become increasingly more important for international sellers following the introduction of parcel fees on imported goods in the European Union.