If you want to expand your ecommerce business to Europe, there are some things you should know. About which countries have no trouble speaking English for example. Or why Germany is a difficult ecommerce market to conquer. Luckily for you, we will give you the perfect tips for cross-border ecommerce in Europe!
Cross-border ecommerce is a very hot topic, as more online retailers are expanding their businesses abroad. Want to be inspired? Or just stay up-to-date? Read our articles about ecommerce companies who went or are planning to go cross-border.
The established but largely divided market in Europe is a popular choice for cross-border ecommerce. Europeans love to shop online on foreign sites, but there’s also a strong preference for expansion in this region. But companies should not only focus on powerhouses UK, Germany and France, they also need to look at Eastern Europe. The growing markets of Europe could provide a more unique, value-driven cross-border opportunity.
Almost a quarter of Europeans has bought something online across the border during the past three months. For online retailers who have reached maturity in their home market and for specialists, the foreign market offers enough growth potential, researcher Forrester concludes.
Since time immemorial, the Netherlands and Belgium have influenced each other on several fronts. They not only share the same language (although the Walloon part of Belgium speaks French, not Dutch), but also have much in common on cultural, sport and economic levels. In the ecommerce industry however, it’s mostly Dutch players who influence the Belgian industry and not the other way around.
Ecommerce software solution PrestaShop is planning to expand by opening its services for consumers in the United Kingdom, the absolute number one ecommerce market in Europe. A country manager will be recruited and will be responsible for local business development in the UK. PrestaShop currently has business operations in France, Belgium, the Netherlands, Luxemburg, Spain and the US.
Shinola has opened its ecommerce website for visitors from Europe. Now people from Austria, Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain and the United Kingdom can order the Detroit-built watches, bicycles, journals, leather goods and shoe polish online. The expansion is a response to the growing international demand for the brand.
IMRG has announced the launch of the UK Cross-Border Trading Passport, an A-Z guide for prospective online retailers who are looking to enter the British ecommerce market. Together with provider of e-fulfilment logistics services Norbert Dentressangle, the industry association for UK e-retail wants to support online merchants with international expansion plans.