Laws and regulations

New European Union rules for better consumer protection came into force yesterday. The modernized rules are designed to better be in line with digital developments. The European Commission urges member states to strictly implement the rules.

Italy has plans to introduce a so-called web tax in 2020. The Southern European country has announced plans to introduce this tax in its new budget draft. The web tax is aimed at online giants like Amazon and Google.

Online marketplaces such as eBay, Amazon and Etsy are warning connected retailers who are subject to VAT in Germany. They should provide the marketplaces with proof of their VAT registration with a special certificate. The deadline for submission expires on the 1st of October.

After France approved a new digital tax on American tech giants, Amazon reacted by passing along the costs to French Amazon sellers. The marketplace is raising seller fees by 3 percent for thousands of small and medium-sized businesses in France.

Ever since the European Union's General Data Protection Regulation, or GDPR, came into force 14 months ago, ecommerce websites in Europe have recorded lower page views, site visits and revenue.

The European Court of Justice has decided today that online retailers don't need to provide a phone number, as long as customers are offered other ways to contact the ecommerce company.

The European elections take place between 23 to 26 May, in a time where Brexit and the growth of euroscepticism are hot topics. Pan-European ecommerce association Ecommerce Europe wants a level-playing field for the Digital Single Market and gives 10 recommendations for a better ecommerce industry in Europe.

The French Finance Minister Bruno Le Maire wants a 3 percent tax on the French revenue of large internet companies, such as Amazon, Airbnb, Booking.com and Criteo. It looks like an EU-wide digital tax plan will be ditched next week.

The European Parliament, the Council of the European Union and the European Commission want rules to make it easier for businesses and traders to use online marketplaces and platforms. They have now agreed to set up seven new rules to improve the fairness of online platforms' trading practices.

Customers in Germany are insufficiently informed about the price of a product when they buy something using an Amazon Dash button. And this is in violation of the law, the Higher Regional Court of Munich revealed.

The European Commission has given fashion retailer Guess a fine worth almost 40 million euros (39,821,000 to be precise). The US company got the fine for restricting retailers from online advertising and selling cross-border to consumers in other EU countries. This is called geo-blocking and in breach of European competition rules.

In Europe, Google was forced to open up its shopping service to outside competitors. But now it seems that digital marketing agencies are profiting from the changed auction model instead of the traditional comparison shopping sites: 23 percent of all ads seem to be from marketing agencies.

The European Union has called an end to geoblocking for online shoppers. This means that ecommerce websites in the EU can no longer block visitors from other EU countries. The new law has come into force this week.

The Bundeskartellamt, whose task it is to protect competition in Germany, will examine how Amazon operates in Germany. The main concern is that Amazon is an online retailer itself, but it also has opened its German marketplace for external vendors. Is Amazon abusing its market position?

There are easily over one million fraudulent online stores in Germany. And more than 4.4 German consumers have become victims of this online fraud. Criminals manage to steal consumers' money mostly by setting up online popup stores.