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No ecommerce without logistics. Because whenever a consumer orders something online, that product has to be shipped from one place (one of many warehouses and fulfilment centers in Europe) to another (the consumer’s house, a pick-up point, et cetera). So logistics (and logistics companies) play a very important role in the whole ecommerce process. In order to achieve success in the online retail industry, one has to have a very solid logistics plan in place.

About You limits free delivery

About You limits free delivery

About You wants to introduce a minimum order value for free shipping in all of its markets this year. The German fashion platform is hoping to cut costs by having fewer orders with low values in the future. About You is currently testing the minimum order value in some of its markets.

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