Marketing

Ukrainian website widget platform Claspo has integrated with Shopify, bringing performing widgets to the platform. Merchants can now boost their marketing efforts by downloading the app from the ecommerce software’s app store. According to Claspo, installing their widgets can increase conversion up to two times.

Less than half (41 percent) of shoppers in the United Kingdom think that artificial intelligence (AI) is having a positive impact on their retail experiences. However, over two-thirds (70 percent) do prefer brands with personalized recommendations, which is how AI is often used in online retail.

Asos Media Group has entered into a partnership with Rokt, an ecommerce technology platform that utilizes machine learning and AI to deliver targeted external post-purchase promotions. These 'non-endemic' offers will be available in 15 markets.

Experimenting with generative artificial intelligence like ChatGPT may rather quickly lead to faster and more creative text ‘writing’, but the technology harbours many more opportunities for ecommerce. However, not without risk. Therefore, a look at strategy and concrete examples is in order.

Swedish comparison shopping service PriceRunner is suing Google for promoting its own shopping comparisons in search results. The company is demanding a compensation of 2.1 billion euros. Google Shopping has already been fined for its actions in Europe in 2017.

Customer engagement platform MoEngage has been named a strong performer in a Forrester study on independent cross-channel campaign management (CCCM) platforms. According to the Forrester Wave, MoEngage empowers digital markets with AI-driven insights.

Dostavista, a same-day delivery service from Russia, today announced that it has changed its name to Borzo. This way its businesses in ten different countries are united under a single brand. As part of its growth strategy, Borzo also raised 35 million dollars (29.95 million euros).

Even though subscription commerce is very hot, most brands are having problems with retaining their customers. Research shows that a staggering 98 percent of consumers in the United Kingdom cancel their product subscription services within the first year.

Live shopping in Europe is becoming more and more popular. This trend started in China and the rest of Southeast Asia, but now consumers in Europe are increasingly watching live shopping events to get inspired to buy some clothes and other fashion items.

Klarna has announced the launch of its new Comparison Shopping Service. This service offers retailers across Europe an increased customer reach. Klarna has also launched a comparison shopping page that offers brands the opportunity to reach browsing consumers with their products.

Bambuser, a SaaS company from Sweden, has announced the launch of real-time virtual live shopping productions. With this solution, online shoppers can go on a virtual tour across scenic summer locations, while looking at fashion they can buy with just one click.

Facebook Shops, a place for discovering business and searching for products in the Facebook app, is rolling out to users in the United Kingdom. It marks the first European market where the Facebook feature is available.

Oveit, an ecommerce tech startup from Romania, aims to raise 450,000 euros through an equity crowdfunding campaign on the local platform SeedBlink. Oveit is known for its live stream shopping service called Streams.live, which lets retailers sell directly to consumers through live video sessions.

Last month, Amazon has managed to double its reach in the Netherlands, compared to last year. In November, the US ecommerce giant reached 7.3 million Dutch consumers. This amounts to 45 percent of all online users in the Netherlands.

Ecommerce marketing startup MikMak has launched in Europe and Canada. Its ecommerce enablement and analytics software are now available for European brands. The expansion follows after the company raised 10 million dollars in a Series A funding round in August.