Juni

Marketplaces

Looking for popular online marketplaces in Europe? If not, please read further. Whenever you ask someone what comes up in his mind on hearing the word ‘ecommerce’, there’s a big chance he’ll come up with eBay or Amazon. And can you blame him? These marketplaces are amongst the biggest and most successful ecommerce players in the world. Marketplaces are very popular among consumers as they often offer a very wide range of merchandise, all on one site

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Berlin Brands Group fires ten percent of staff

Berlin Brands Group, which became a unicorn last year, has to let go ten percent of its staff. In total, the German aggregator will fire about a hundred employees. Where ecommerce has grown exponentially during the pandemic, the growth now is slowing down. Instead of aggressive growth, Berlin Brands Group will focus on profitability.

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Pitfalls to avoid when selling on marketplaces

With ecommerce growing strongly, the market is becoming more and more competitive. Many consumers start their online search on marketplaces, meaning that online sellers need to make sure their products are easy to find, but approximately 30 percent of products online have findability issues. This can lead to revenue loss.

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