Mobile

Mcommerce is hot. As the ecommerce business has become a serious, solid and mature industry in the retail world, it’s now time for the mobile commerce. More and more consumers are using their smartphones and tablets to visit retail sites and order products and/or services online.As a retailer…

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Tommy Hilfiger launches mobile app in Europe

Tommy Hilfiger has launched its first European shopping app. The mobile application is targeted towards seventeen European countries and supports four different languages. One of the things users of the Tommy Hilfiger app can do, is shopping looks directly from the brand's Instagram feed.

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Mcommerce in Germany finally becomes mainstream

It looks like mcommerce in Germany is finally catching up. Although the usage of mobile devices for buying online and paying in-store in Germany is still lagging behind other big ecommerce countries, predictions look hopeful. In Germany, 29 million mobile users will buy online via a mobile device at least once this year, up nearly 15 percent from last year.

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23% of Dutch ecommerce happens via mobile

Online shopping via a smartphone or tablet continues to increase in popularity in the Netherlands. The number of online purchases that happened using the smartphone, grew 68 percent compared to 2015. Now, 9 percent of online purchases in the Netherlands happen via the smartphone, while the tablet accounts for 14 percent.

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50% Spanish online shoppers have experience with mcommerce

In Spain, more people are using their smartphones and tablets to order products and services online. One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year.

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20% of Dutch online shoppers order via smartphone

One in five Dutch consumers who shop online used their smartphone to order something online at least once during the third quarter of this year. This means 2.17 million Dutch shopped online via their smartphone. One year ago, 14 percent of the Dutch online shoppers used their smartphone for ordering something online.

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The best retail apps in France

More than 40 percent of mobile shoppers in France used a mobile phone to make purchases online. And the mobile retail apps from Polyvore, Stocard, Asos en Lidl are ranked highest among French mobile consumers. There are several things retailers can learn from these popular shopping apps.

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