Mobile

According to research by Criteo, mobile will account for 40% of all global ecommerce transactions by the end of this year. In France, mobile purchases represented just more than 20% of all online retail transactions. But many retailers in France are making mobile a priority, the study suggests.

In Europe, more and more consumers like to pay using their smartphone or tablet. In share of mobile device owners who already have experience with mobile payments, Turkey is the absolute leader in Europe. This is apparent from the latest report by yStats.com, called "Europe Online Payment Methods: First Half 2015".

This year, 19.2% of online sales in France will be carried out on a smartphone, still many retailers don't have a mobile strategy in place. But mobile is the top priority for investments in the next 12 to 18 months. eTail France interviewed dozens of retailers to discover what they do to respond to the several big challenges in the market today.

Shopping online using a smartphone is becoming increasingly popular in Austria. Although the amount of online sales that happen via mcommerce is still low, the growth rate increases rapidly. Mobile shopping in Austria has grown by 40% in 2015 compared to last year.

It is said that mobile commerce is the future of online retail. If that's the case, online retailers should have their own app, so consumers can shop online more easily. But developing an app can be very expensive, that's why some online retailers ignore this opportunity. Dutch mcommerce software company JMango360 wants to change this and offers retailers a cheap way to turn their Magento store into an app.

When it comes to shopping online using a mobile device, European consumers buy mainly clothes and accessories. They buy more of these than any other product that can be bought online. In fact, 35% of European shoppers who own a smartphone or tablet used such a device to buy fashion items online.

Almost three in ten online transactions in Europe happen via a mobile device. In terms of mobile payments, the smartphone is more popular than the tablet. Especially in the United Kingdom, making online payments using a mobile device is popular.

With Google now punishing websites that aren't mobile friendly, online retailers are in a hurry to have a mobile optimized website. But it's not solely the mobile website online retailers should worry about, it's the mobile app that normally leads to more conversion. But in Sweden, many retailers don't have an app. And that could be a problem.

In Europe, 2014 has closed with an all-time peak in mobile revenues and mobile transactions. Both increased by more than 120% from September to October last year. Overall, there was an increase of 82% in mobile transactions, while mobile revenues grew by 105% compared to 2013.

Europeans are set to spend about 45 billion euros via mobile devices in 2015, an increase of 88.7% on 23.8 billion euros in 2014. PC spending on the other hand, will grow by just 6%. In Europe, 12% of all online purchases has happened through mobile devices.

Consumers are picky. Not only can they choose for your competitor, they can also shop cross-border if your online store doesn't fulfil their needs. A new study shows how consumers across the globe think about shopping online, what they are expecting and experiencing and what's holding them back from buying more online and online mobile.

PayPal has done some research on the mobile commerce industry in Europe. For example, it has found out that the Dutch barely use their smartphones to shop online, while Turks love to notify a story of one's presence using an app. Let's have a look at the European mcommerce industry.

Customers in Poland can now make payments in stores and online, withdraw cash and send P2P transfers, all using their mobile phone. They can do this with Blik, a new service set up by Polish Payment Standard, a company that's formed by Poland's six largest banks.

Swish, an app owned by six Swedish banks, can soon be used for ecommerce transactions. The payment solution that enables consumers to make real-time payments using their mobile phone has introduced a consumer-to-business solution and now wants to expand its service to the ecommerce sector.

Dutch ecommerce software solution SEOshop today has announced a global partnership with Powa Technologies. As a result of this, online retailers who use the SEOshop software get access to omnichannel sales channels.