Statistics

Most European countries have an average of daily time spent using social media below the worldwide average of 2:31 hours. Romanians use it a bit more often, 2:32 hours a day. Additionally, almost 26 percent of social media users worldwide use it to find products to purchase.

Gross sales in Spanish ecommerce are expected to increase 20 percent by the end of this year. The country is expected to generate 65.3 billion euros in sales, of which 17 percent will be generated by online sales.

The selling of pre-owned items is growing in popularity. In 2021, the European recommerce market was worth 75 billion euros. It is expected to grow 60 percent by 2025, to 120 billion euros.

In the period from October 1^st to November 30^th, which includes Black Friday, German sales of online retailers decreased 16.8 percent when compared to the same period in 2021. It is the first time that this decrease happens, since researchers started measuring in 2014. However, an increase of 13.1 percent remains when compared to 2019.

As lockdowns were lifted earlier this year, the amount of online sales has dropped in the Netherlands. The total decline in online revenue is expected to reach 3 percent in 2022. However, online turnover growth will reach between 5 and 10 percent next year as a result of inflation.

Vinted, the marketplace for secondhand fashion, has made 118 million euros in losses in 2021. That is a fivefold increase compared to a year before, when the company was only 24 million euros in the red. At the same time, revenues increased from 148 million to 245 million euros.

More than half of online stores in Britain close their customer care after 5 pm. Additionally, 27 percent of the online stores in the country are only available during the daytime on Monday to Friday. “A missed opportunity”, says Jonathon Huggett, Business Development Manager at Salesupply UK.

Correct product information is important in online shopping, according to 94 percent of consumers. Compared to last year, this is an 11 percent growth. A lack of good product information even makes 53 precent of buyers want to shop elsewhere.

Most Europeans shop online every week or more, spending an average of over 340 euros a month. They mostly buy fashion, pay for bills or order food. One in three purchases is made crossborder. Ireland, Germany and Israel buy internationally the most, while France is the least likely to buy outside of the country.

While B2B sellers are increasingly turning to ecommerce solutions, customers still encounter issues when trying to order online. At least 32 percent of B2B buyers said that finding products is the biggest online issue. A more personalized shopping experience could solve that issue.

During the first quarter of this year, 74 percent of Dutch consumers bought services or goods online. This is a decrease of 3 percent when compared to the same period a year earlier. Consumers also bought less physical than digital products online.

In 2021, Mediamarkt entered the top 3 German online stores with the highest turnover. In doing so, it pushed out Zalando. Amazon is still leading the ranking with 15.68 billion euros.

Consumers in Belgium spent 7.22 billion euros online in the first half of this year. This is a growth of 30 percent when compared to the same period a year ago. Ordering on a smartphone is becoming increasingly popular.

During the first half of 2022, consumers in the Netherlands spent 16.1 billion euros online. This is a 9 percent growth when compared to the same period a year earlier. The growth mostly stems from a rise in online sales of services.

The European online fashion retail market is set to grow 50 percent by 2025. The online turnover of this market will reach 175 billion euros, which equals 33 percent of the retail branch’s total. Cross-border marketplaces are the biggest drivers behind these growth.