Statistics

The ecommerce market of Eastern Europe may be the smallest of the four European regions, it has seen in fact the biggest growth in terms of percentage. Because with an average growth rate of 35.7% over the year 2012, this ecommerce market was the strongest growing region in Europe that year.

Although the majority of Dutch web merchants think their online store will be still active in 2020, but practice proves otherwise. Almost half of Dutch online entrepreneurs have had a revenue smaller than 10,000 euros in 2012. About 80% have never even earned an average income with their online store.

The local ecommerce market in Romania reached approximately 600 million euros in 2013. Approximately, because these are not the hard facts but based on statements given by the main players of the Romanian online retail market. According to data from GPeC, one in four Romanian internet users buy online.

It may not have been all moonlight and roses for Southern Europe with the financial crises countries like Spain, Italy and Greece had to face, but in terms of ecommerce this European region is doing well. It’s expected that the total online economy of sold goods and service in Southern Europe in 2013 amounted to 39,5 billion euros.

Revenues from ecommerce in Luxembourg grew 32% percent in 2013. Online stores in the Western European country sold for about 950 million euros on products and services. The total online sales for this year are expected to reach 1.03 billion euros. That would represent a percentage growth of 8%.

The total online economy of sold goods and services in Western Europe amounted €158.1 billion last year, but is expected to grow to €173.8 billion in 2013, according to new data from Ecommerce Europe, an umbrella organisation for online retailers active in Europe.

It’s going extremely well with the ecommerce industry in Northern Europe. The total online economy of sold goods and services amounted 28.4 billion euros in 2012, but is expected to grow to 31 billion euros at the end of this year.

France is lagging behind in terms of frequency of purchasing and the recruitment of new online buyers. Is that bad news? The fact that less new customers arise doesn’t have to be that bad. But the fact that the frequency of purchasing online is no longer increasing, could have a negative effect on French ecommerce.

Slightly more than 12 percent of the total online sales during the holiday season in Europe will come from mobile devices like smartphones and tablets. That’s an increase of 68 percent compared to the same period a year ago. The growth in Europe is bigger than the mobile holiday sales growth in the United States.

The German internet industry is still going strong. Annual growth of over 11 percent for 2012 to 2016 is expected, which is quite similar to previous years. Revenues will rise to 87 billion euroes by 2016, which is an increase of 71% within only 5 years. And it's primarily due to the revenue from ecommerce and online advertising.

Russia is a remarkable country within Europe. It extends accross the entirety of northern Asia and much of Eastern Europe, thereby being a transcontinental country. In terms of ecommerce and other online services, Russia also differs from the most European countries. Let's have a look at ecommerce in Russia with an interesting infographic.

Annual growth of ecommerce sales in Eastern Europe outpaced that of Western Europe by 13 percentage points in 2012. For this current year a double digit growth above 20% is expected, although this growth is likely to decrease by 2017. But although Eastern Europe grows faster than Western Europe, the latter is still the one accounting for most of ecommerce sales in the whole of Europe.

A double digit growth rate above 10% in B2C ecommerce sales in Western Europe is expected for 2013. Total ecommerce sales in this region are expected to reach over 300 billion euros by 2016, as cross border shopping continues to gain popularity among European consumers.

Ecommerce sales in the Netherlands grew to 5 billion Euros in the first six months of 2013, a growth of 8% compared to the same period one year ago. Although the growth flattens slightly when you compare it with previous years, it´s still a good ecommerce year for the Dutch. Especially when you take into consideration the country is still in a recession and consumers now aren’t that eager to spend money.

The ecommerce industry in Spain achieved a total value of 2.8 billion Euros during the first quarter of this year. It’s remarkable that 43.2 per cent of transactions are cross-border online purchases and only 40 per cent of the total volume relates to purchases from Spanish local sites.