A new study on the Spanish ecommerce industry shows that 35% of consumers have shopped online at least once a month. And almost half of Spanish consumers have ordered something online between one and four times last year.
Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
PayPal has done some research on the mobile commerce industry in Europe. For example, it has found out that the Dutch barely use their smartphones to shop online, while Turks love to notify a story of one’s presence using an app. Let’s have a look at the European mcommerce industry.
Europe’s largest fashion retailers perform less well than expected. None of the online stores researched achieved a sufficient grade. Zalando and Asos scored respectively 29 and 30 points (on a scale from -116 to 116), whereas they would have had to score 58 points to pass the test. Dutch fashion retailer Wehkamp.nl scored highest, with 38 points.
The average amount of money Polish Internet users spent each month on online shopping was 156 zloty or 37.28 euro in 2014. And this year, about 6 in 10 consumers will be more likely to shop online rather than in traditional stores.
Zalando had been operating in the red for six straight years, but it achieved its first ever annual group profit in 2014, with an adjusted earnings before interest and tax of 82 million euros. Meanwhile, its revenues grew by 26 percent to 2.2 billion euros.
The ecommerce industry in Sweden increased by 16 percent in 2014 and is now worth 42.9 billion Swedish kronor, or 4.53 billion euros. Ecommerce currently accounts for 6.4% of total retail sales in Sweden. Last year, more and more Swedish consumers used their mobile phones to shop online.
The online retail industry in Romania generated sales of more than 1.1 billion euros in 2014. When looking only at products and not services, plane and show tickets, holidays and travel, that is. The ecommerce market in Romania doubled in size last year, compared to 2013. The industry was then worth about 600 million euros.