The mobile retail audience in Europe grew by 43 percent over the past year, with 20 percent of smartphone users visiting online retail sites and apps using their mobile phone. Also 1 in 7 smartphone users from the five leading European markets (the UK, Germany, France, Italy and Spain)have completed a retail transaction on their phone in a month.
Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
Nearly 60% of all internet users in Europe had shopped online last year. The highest shares of online shoppers can be found in the United Kingdom (82% of internet users), Denmark and Sweden (both 79%) and Germany (77%). The lowest shares were registered in Romania (11%) and Bulgaria (17%).
The German internet industry is still going strong. Annual growth of over 11 percent for 2012 to 2016 is expected, which is quite similar to previous years. Revenues will rise to 87 billion euroes by 2016, which is an increase of 71% within only 5 years. And it’s primarily due to the revenue from ecommerce and online advertising.
Russia is a remarkable country within Europe. It extends accross the entirety of northern Asia and much of Eastern Europe, thereby being a transcontinental country. In terms of ecommerce and other online services, Russia also differs from the most European countries. Let’s have a look at ecommerce in Russia with an interesting infographic.
Annual growth of ecommerce sales in Eastern Europe outpaced that of Western Europe by 13 percentage points in 2012. For this current year a double digit growth above 20% is expected, although this growth is likely to decrease by 2017. But although Eastern Europe grows faster than Western Europe, the latter is still the one accounting for most of ecommerce sales in the whole of Europe.
A double digit growth rate above 10% in B2C ecommerce sales in Western Europe is expected for 2013. Total ecommerce sales in this region are expected to reach over 300 billion euros by 2016, as cross border shopping continues to gain popularity among European consumers.
When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.
Ecommerce in Turkey is, compared with other European countries, kind of a laggard. Not that big of surprise, as Turkey is often hard to compare with other European countries. But although the country is known as a developing economy, when we look at its ecommerce it’s a different story.
Online shopping in the United Kingdom is about to grow by fifty percent over the next five years. It will then account for one euro in every seven euros spent by customers in 2018. At least, that’s what a new research forecasts.
Ecommerce sales in the Netherlands grew to 5 billion Euros in the first six months of 2013, a growth of 8% compared to the same period one year ago. Although the growth flattens slightly when you compare it with previous years, it´s still a good ecommerce year for the Dutch. Especially when you take into consideration the country is still in a recession and consumers now aren’t that eager to spend money.