Trustmarks

Ecommerce Europe just announced it will launch an European trustmark. Right now it's in preparation but it will be launched on January 1, 2015. The Ecommerce Europe Trustmark is meant for all companies, with low costs and based on non-profit and self-regulation, the organization told visitors at the Global E-Commerce Summit which is happening right now in Barcelona.

The European Multi-channel and Online Trade Association launched its European trustmark for online merchants yesterday. The association, which claims to represent more than 80% of the ecommerce industry in Europe, establishes harmonized certificate criteria for all national trustmarks in Europe.

Dutch company WebwinkelKeur has announced today the launch of its Spanish equivalent eValor. In the Netherlands, WebwinkelKeur is known for the fact merchants can put its trade mark on their site, after which a page with customer experiences is implemented.

Trusted Shops, an European trustmark for online shops with buyer protection, has expanded its services to Italy and the Netherlands. An expansion to Belgium is planned to go live at the end of this month. In the Netherlands it will face serious competition with Thuiswinkel.org, who is also one of the founders of Ecommerce Europe. And that organization also wants to have a pan-European trustmark for consumers. Is this a first sign of the start of a battle for the trust of the European shop owner?

The Trusted Stores programme Google first tested in the United States may be coming to the United Kingdom later this year. The service has proved to be highly popular in the US, so an expansion to British merchants seems like the next logical thing to do.