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Online marketplace with Chinese products Visit website

Joom is an online marketplace that sells mostly Chinese-made and low-priced products. The company has it headquarters in Riga, Latvia and is very focused on Europe. This continent accounts for 50 percent of Joom’s gross merchandise value, while the country of Russia makes up 45 percent.

Joom was founded by Ilya Shirokov in 2016. Previously, Shirokov was the CEO of Russian social network Classmates and vice-president of Mail.Ru Group’s social networking business.

10 million products for 100 million users

According to the company page on LinkedIn, Joom managed to reach 100 million users across the globe within two years of its start in 2016. It now offers about 10 million products, ranging from bluetooth earbuds to bathing suits. Most of these items come from China, similar to other popular online marketplaces such as Wish and AliExpress.

Targeting merchants in France

But Joom wants to add more and more products from European merchants. In 2019 it started recruiting French merchants. “The next step will be helping French merchants sell their products in Europe. Then we will target merchants in other European countries”, CEO and co-founder Ilya Shirokov explained.  “If we are successful in France, we will be successful in Europe.”

Active in: France, Germany, Italy, Poland, Portugal, Romania, Russia, Spain, The United Kingdom, Turkey

Branches: Beauty & Health, Electronics, Entertainment & Media, Fashion, Home, Pets & Garden, Office & School, Toys, Kids & Baby

Founder(s): Ilya Shirokov

Established: 2016

Company size: 50-to-100

Revenue: € 1.7 million (2016)

Joom headquarters

Gustava Zemgala St. 78
LV-1039 Riga

Telephone +371 27336610