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MediaMarkt is part of Media-Saturn-Holding, a major German retail group which had a total turnover of over 21 billion euros in 2018. MediaMarkt is the group’s most famous and popular brand.

It was founded by Helga and Erich Kellerhals, Walter Gunz and Leopold Stiefel in 1979 and now has over 850 stores in 14 countries across Europe. MediaMarkt calls itself Europe’s number one consumer electronics retailer.

Expansion into Europe

MediaMarkt sells all things electronic: from TVs to tablets, from smartphones to action cams and from game consoles to coffee makers. It was founded in 1979 with the first store located in the Euroindustriepark in Munich. Here, the four founders presented a wide range of electronic products under one roof for the first time. Over a decade later, MediaMarkt went abroad when its opened its first store in Austria. One year later, in 1991, the first Italian store opened and in 1994, the retail chain expanded to Switzerland. In 1997, Hungary followed and one year later, not only did the company expanded to Poland, it also opened the doors of its 100th MediaMarkt store.

In 1999, MediaMarkt went to the Netherlands and Spain, while Belgium would follow three years after this. And in 2004, the first store in Portugal was opened, while Greece followed in 2005. Then the company went more to the Northern and Eastern part of Europe, by opening the first stores in Sweden and Russia (2006) and Turkey (2007).

Omnichannel consumer electronics retailer

MediaMarkt was quite late with ecommerce, as it just launched its German online shop in 2012. But in recent years, MediaMarkt has made the successful transformation into an omnichannel retailer. In all the countries in which it operates, the retailer links the online shops with the local bricks-and-mortar stores, enabling customers to choose from a number of different sales channels. For example, they can pick up purchases made online at a local MediaMarkt store the very same day. Or they can get advice at a local store and then order online and have the products delivered to their home.

Active in: Austria, Belgium, Germany, Greece, Hungary, Italy, Poland, Portugal, Spain, Sweden, Switzerland, The Netherlands, Turkey

Branches: Electronics

Founder(s): Helga and Erich Kellerhals, Walter Gunz and Leopold Stiefel

Established: 1979

Company size: 1000

Revenue: 21,418 million (2017/18)

MediaMarkt headquarters

Wankelstraße 5, 85046 Ingolstad, Germany
85046 Ingolstad

Telephone +49 841 6340