Wildberries

Wildberries is a major Russian ecommerce company, selling all kinds of items. Since 2020, the online retailer is also active in Europe, with some dedicated ecommerce websites per country. On the European website, the online retailer sells 4 million items from over 40,000 different brands.

The beginning

Wildberries was founded by Tatyana Bakalchuk in 2004, when she was on maternity leave. She discovered how hard it was to shop for clothes for herself with a baby at home. She ordered lots of clothes from German fashion retailer Otto and Quelle and tried to resell them, after storing them in her apartment. She delivered the orders to customers herself. Later, her company started to offer other types of products, such as household appliances, cosmetics and toys.

In 2017, Wildberries became the biggest online retailer of Russia And in 2019, Tatyana became the second billionaire female in Russia, while the company itself was also valued at over 1 billion euros.

Wildberries in Europe

In 2020, Wildberries officially launched in the European Union, when it launched its online store in Poland. In January 2021, it entered the first major market in Europe, by launching its online store in Germany. Only one month later, the Russian ecommerce company launched dedicated websites in France and Spain, while also launching it.wildberries.eu for customers in Italy.