Cross-border ecommerce worth 179 billion euros

Cross-border ecommerce worth 179 billion euros

Cross-border ecommerce in Europe was worth 179.4 billion euros in 2022. This is an increase of 4.8 percent compared to a year earlier. In total, European online stores achieved a record-high turnover of 105.5 billion euros across borders, a 5.5 percent increase compared to 2021.

In 2021, cross-border ecommerce in Europe was worth 171.2 billion euros. Thus, the market continued growing in 2022, but less strongly (a 5 percent increase). These data come from the 5th edition of the “Top 500 Cross-Border Retail Europe” from Cross-border Commerce Europe.

Cross-border sales in different European markets

Just like in 2021, Germany had the biggest European cross-border market with 34 billion euros last year (a 5 percent increase compared to a year before). Within the UK, cross-border sales decreased by 4 percent, to 28 billion euros. According to the study, a strong decrease of UK retailers could be seen in the Top 500 cross-border retailers (a decrease of 34 percent).

top500 crossborder sellers

Top 500 generated €62.2 billion

Together, the top 500 European cross-border sellers generated 62.2 billion euros. A drop in the number of multichannel retailers was noticeable, while the amount of brand manufacturers keeps growing. In 2021, that growth was 50 percent, but last year a 8.3 percent increase could be seen.

‘Marketplaces generated a cross-border turnover of 24.7 billion euros.’

The amount of marketplaces increased from 42 to 49. Together, they generated a turnover of 24.7 billion euros (an increase of 22 percent compared to 2021). The biggest cross-border category is fashion, jewelry and baby items with a 39 percent share. It is followed by home, garden and DIY.

Top 10 cross-border sellers in Europe

According to the report the top European cross-border sellers are:

1. Ikea
2. Lidl
3. Zalando
4. H&M
5. Lego
6. Zara
7. Jysk
8. Bauhaus
9. Notino
10. Adidas

Ikea has kept its leading position with a cross-border turnover of 5.6 billion euros. This was an increase of 1.8 percent compared to 2021. Lidl was a strong grower and secured a second position. New players in the top 10 are Notino and Adidas, who have replaced Bauhaus and Euronics.



Pleuni writes all types of news and background articles for Ecommerce News, where she has been working since 2019.

View all posts by Pleuni

Related posts