Cross-border ecommerce worth €171 billion
Cross-border ecommerce in Europe was worth 171.2 billion euros in 2021. This is a growth of 17 percent when compared to the year before. European online businesses generated a cross-border revenue of 100 billion euros.
Cross-border ecommerce in Europe has grown significantly. Last year was the first time that European sellers were able to generate a cross-border revenue of 100 billion euros. When compared to 2020, this is year-on-year growth of 14.6 percent (87.2 billion euros). This is evident from Cross-Border Commerce Europe’s latest study.
Cross-border sales decrease in the UK
The amount of cross-border sales originating from the UK has decreased by 12 percent, resulting in a revenue of 29 billion euros. In 2020, the cross-border sales generated a total of 33 billion euros. As a result, the UK is no longer the biggest cross-border seller in Europe. Germany has taken its place as the number one.
Increase in brand manufacturers in the top 500
Together, the top 500 biggest cross-border sellers in Europe generated 58.3 billion euros in turnover. The amount of brand manufacturers that sell through D2C-channels increased by 50 percent. Pure players, including marketplaces, hold 47 percent of the top 500.
The category fashion, jewelry and baby is still the largest category in the top 500, with a share of 41 percent. Home, garden and DIY increased its share by 15 percent thanks to the outbreak of the coronavirus. The category personal care increased by a whopping 100 percent.
‘Cross-border ecommerce in Europe will continue to grow.’
The biggest 500 cross-border sellers had 1.4 million monthly visitors in total in 2021. When compared to the year before, this is an increase of 40 percent. Cross-Border Commerce Europe expects that this growth will continue in the years to come.
Top 10 cross-border sellers in Europe
The top 10 cross-border sellers in Europe are:
| 1. | IKEA |
| 2. | H&M |
| 3. | Lego |
| 4. | Zalando |
| 5. | Lidl |
| 6. | About You |
| 7. | Jysk |
| 8. | Zara |
| 9. | Bauhaus |
| 10. | Euronics |
The top 10 generated 20.9 percent of the top 500’s revenue. In first place is Ikea, with a cross-border revenue of 5.5 billion euros. This is an increase of 8 percent when compared to 2020. Zalando, Lidl, About You, Jysk, Zara, Bauhaus and Euronics have entered the top 10 for the first time.
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