DPD wants to double market share in Germany
DPD aims to double its share of the business-to-consumer shipping market in Germany by introducing new innovations. Customers now get a delivery time window of as little as 30 minutes. They are also able to see on a map where their parcel is at any particular stage, together with the number of stops the driver still has to make before the parcel reaches its destination.
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The parcel carrier just upgraded its services, saying with this innovation it aims to take its share of the German B2C-market to 15% by 2018. According to Boris Winkelmann, chief executive of DPD Germany, the new service was an important step in the company achieving its growth targets. “The possibilities offered by our map-based live tracking system are unique on the German parcels market. With this facility, DPD is making the parcel digital, linking the online world of e-commerce with the off-line world of physical goods”, he says in the press release.
British online fashion retailer ASOS, which is currently launching shipping operations from Germany, is one of DPD’s clients using this new service. “For our customers online shopping is an all-round experience. This of course includes the delivery experience which should be just as rewarding as browsing through the products on our website”, states Matt Rogers of ASOS. “Having offered our UK customers a 1 hour time window with their Express deliveries for some time we are delighted that this service has now been introduced by DPD for our German customers. All of our German ASOS Premier customers and customers who select express shipping will benefit from this fantastic service.”
DPD’s B2C offensive
In 2011, DPD was the first parcel company in Germany that launched delivery notification by SMS or email. Initially, the notified delivery time window was 3 hours, but in the last three years this gradually reduced to 30 minutes. And in addition to the new delivery services, DPD’s offensive on the B2C market covers other strategic components like the expansion of its German and international ParcelShop network and the launch of same-day delivery. DPD also wants to turn Saturday into a normal delivery day. It already launched regular Saturday deliveries in individual regions, but this will be nationwide by May 2015.