E-Commerce Paris 2014, becoming Europes ‘largest connected commerce event’
E-Commerce Paris is a popular event that this year will be held for the 11th time. Its focus will be more on cross-channel and the international aspect provides the main theme of this year’s show, the organization tells us. “With five specialized plenary sessions and renowned foreign speakers, the show is moving into the international sphere, and becoming the largest connected commerce event in Europe.”
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Organized by Comexposium, E-Commerce Paris will be home to 500 businesses and more than 30,000 visitors from 23rd to 25th September this year. The event will be more international than ever, for example by providing live translation at the key talks. There will also be an “innovation store” showcasing new technologies geared towards the customer experience, special seminars for people new to the subject and an awards evening celebrating innovation in the ecommerce industry.
International cross-channel activities as main theme
Last year was a special one for E-Commerce Paris as it celebrated the tenth edition. Now its building on that success by reinforcing its cross-channel character. “The web feeds traditional commerce when physical businesses use e-devices, such as online terminals, tablets, and mobiles. Only those who have developed successful connected commerce, while simultaneously maintaining excellent customer experience, will succeed in winning over and keeping customers”, says Jérôme Letu-Montois, Director of E-Business at Comexposium.
According to the organization international development is important, but surely a challenge considering the inequality in the maturity of markets as well as the significant gaps in technology. “Significant disparities must be taken into consideration when developing a multi-country strategy: cultural and structural differences, needing to adapt platforms and ISs, global logistics, financial and legal constraints, etc.”
E-Commerce Paris has put these kinds of issues at the heart of the debate. There are five plenary sessions with input from “unmissable French and international experts on these subjects”. Content will be translated into English in real time, so visitors don’t have to miss a thing when a French speaker is on stage.
Just as happened in 2013, the ecommerce industry will be covered through four zones: technology, digital marketing, logistics and customer experience. A new thing this year is the Inoovation Store: a life-size store measuring nearly 100m², which offers a real omni-channel buying journey for customers. It will feature the latest new developments in software, technologies, marketing and material for points of sale.
The E-Commerce Awards
Slightly younger than E-commerce Paris, the E-Commerce Awards will be back for their 7th year. This year a new category, Rookie of the Year, has been added to the traditional throphies: Acquisition, Loyalty, Customer Experience, Brand Experience, Social Commerce, Multi-screen, Payment, Technology and Logistics. The awards will be presented on September 23rd.
For more ecommerce events, check out our events calendar!