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Ecommerce Benchmark gets international release

The Ecommerce Foundation has released an international version of its Ecommerce Benchmark. This is a free service that allows companies to anonymously compare their ecommerce activities based on 21 key performance indicators with those of competitors. With this advice companies can improve their ecommerce business.

The Ecommerce Benchmark is based on the so called Bonsing|Mann model and is all about 21 online key performance indicators (KPIs). These vary from bounce rate, abandonment basket rate and online turnover growth to max CPS, customer service costs and total IT costs. When you want to try the Ecommerce Benchmark, you have to answer some questions regarding these KPIs.

The 21 online KPIs

For small, medium and large businesses

The Ecommerce Foundation guarantees that all data will be handled confidentially and will never be disclosed to third parties. According to the foundation the Ecommerce Benchmark is perfectly suitable for small, medium and large businesses, in both the B2B and B2C segment.

The Ecommerce Benchmark works together with several national associations from Europe, such as BeCommerce (Belgium), FEVAD (France), Thuiswinkel.org (Netherlands) and Netcomm Italy. It’s an inititative from the Ecommerce Foundation, whose mission is to help companies to expand and improve their ecommerce activities with key market data, practical expert insights & cross company benchmarking.

Example of a report:
Ecommerce Benchmark report

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