Ecommerce in DACH region surpasses 100 billion euros

For the first time, ecommerce in Germany, Austria and Switzerland (also known as the DACH region) reached a consolidated volume of more than 100 billion euros. The German-speaking ecommerce markets are now generating more sales than any other language area in Europe.

In Germany, Austria and Switzerland, the average order per capita was around 1,000 euros a year. That’s significantly more than, for example, in France, but still considerable less than in the UK.

Strongest ecommerce growth in Switzerland

And in terms of percentage, last year’s growth of the ecommerce market was strongest in Switzerland, with an increase of 27.9 percent compared to the situation in 2019. This DACH country is followed by Austria (+17.4 percent) and Germany (+14.6 percent). The ecommerce share in retail continues to rise steadily in all three markets.

That was concluded by the ecommerce associations from Germany, Austria and Swizterland, which compared the national figures to shine a new light on ecommerce in the DACH region.

Germany, Austria, and Switzerland compared

Last year, consumers in Switzerland bought goods with a total value of 11.84 billion euros. This means that online sales in this Central European country have double within six years. Also last year, ecommerce in Austria was worth more than 8.5 billion euros. An interesting statistic from this country is that the online turnover generated through mobile devices has increased by more than 50 percent. In Germany, online sales were worth 83.3 billion euros last year.

Online grocery shopping in the DACH region

Last year, all countries were hit by the corona virus pandemic. This had led to a boost of online grocery shopping. In Switzerland, 1.5 billion euros was generated through online sales of groceries, in Germany this industry was worth 2.3 billion euros and in Austria just 63 million euros.

Per capita, 33 euros were spent online on groceries in Germany, while in the other two DACH countries, the average expenditure was much higher: 175 euros in Switzerland, and 78 euros in Austria.

In Switzerland, 175 euros per capita were spent online on groceries.

Another interesting finding from the comparison study is that large online pure players in Switzerland continued to achieve growth rates of up to 50 percent. And in Germany, almost every second euro spent last year was made on online marketplaces and platforms.