Ecommerce in Denmark to be worth €21.45 billion in 2020

Ecommerce in Denmark is forecast to be worth 21.45 billion euros by the end of 2020. This would mean an increase of 10 percent, compared to the situation at the end of last year.

Last year, the ecommerce turnover in Denmark was worth 19.5 billion euros. The 10 percent growth that’s forecasted for this year, would mean the lowest growth since many years, as can been seen in the graph below. The data comes from the Denmark Ecommerce report from RetailX.

Dankort most popular card payment method online

In 2019, the most used card payment method online was Dankort (62.9 percent), followed by Visa (15 percent) and Mastercard (12.5 percent). In terms of methods, the report claims the e-wallet will be the most popular one after 2020, while cards will decrease in popularity. Bank transfers will grow slightly, just like e-invoice.

The study also shows that most online shoppers (27 percent) in Denmark order a few times per month, while 24 percent do this every month and 18 percent every third month.

27% of shoppers order a few times per month.

51% of Danish consumers shop cross-border

Most Danish consumers are happy to shop online abroad, which is shown by 51 percent of online shoppers who ordered from other countries last year. In the European Union, the average share of cross-border shoppers is at 45 percent.

In Denmark, the desktop is still the most popular device (50 percent) for online purchase. It’s followed by the smartphone (33 percent) and the tablet (15 percent).

In Denmark, the desktop is the most popular device for online shopping.