Ecommerce in Romania
Romania is a Southeastern European country and the largest in the Balkans. Its main export partners are Germany, Italy and France, while its main import partners are Germany, Italy and Hungary. Romania is the seventh most populous member of the European Union. Its capital, Bucharest, is the sixth largest city in the EU.
|Internet users (% of population)||78.5 (2020)|
|Online sales||6.2 billion euros (2021)|
|Online stores worth mentioning:||eMAG.ro, Olx.ro, Compari.ro|
- Ecommerce customers in Romania
- The ecommerce market in Romania
- Big online stores in Romania
- Latest ecommerce news from or about Romania
Ecommerce customers in Romania
In 2020, Romania had 15.35 million internet users which translates to over 78 percent of the population. According to DataReportal, 78 percent of Romanians visited websites of stores and 70 percent made purchases online at least once during 2020. Although most Romanians use a mobile phone to access the internet (87 percent), over half of online orders are still done via laptop (54 percent).
Almost a third prefers online shops from China.
According to the E-commerce Europe Report 2022, 48 percent of Romanians shopped online at least once in the last three months. As much as 95 percent of orders are made with national sellers. Although a study by GPeC reports that almost a third of Romanians prefer to buy from Chinese stores (27 percent) or other EU member states (23 percent). This is also why AliExpress ranks high in the top online stores in Romania.
Top product categories in Romania by revenue share (2021):
- Fashion (40%)
- Electronics and media (26%)
- Food and Personal Care (14%)
- Toys, Hobby and DIY (12%)
- Furniture and Appliances (9%)
The most popular product categories in Romanian ecommerce are fashion and electronics and media. Fashion accounts for the majority of online retail’s revenue with 40 percent, later followed by electronics with 26 percent.
The ecommerce market in Romania
Romania’s ecommerce market generated 3.2 billion dollars of revenue in 2021. That year, online retail increased 11 percent year-on-year to a market volume of 6.2 billion euros, the European E-commerce Report 2022 says. According to Statista, the market is expected to grow with a compound annual growth rate of 16 percent between 2022 and 2025.
Leading online stores in Romania
The biggest online store in Romania is eMAG.ro, which expanded into Poland in January 2015. Other big online stores in Romania are olx.ro and compari.ro
Latest news about Romania
Read all our articles about ecommerce in Romania.
Last update: September 2022