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Ecommerce in Sweden

Maybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands

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COUNTRY
SWEDEN
Population 9.6 million people
– % internet users 94%
Online sales €8.24 billion in 2019
Online stores worth mentioning: IKEA, H&M, Nelly

Content:

Ecommerce events in Sweden

Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.

Ecommerce customers in Sweden

In 2015, 78 percent of internet users in Sweden shopped online. A newer study shows that it’s expected that over 84 percent of online Swedes will shop online in 2019. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.

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With 53 percent, cards were the most popular payment method in Sweden in 2018. This method is followed by bank transfer (22 percent), e-invoice (15 percent), e-wallet (9 percent) and cash on delivery (1 percent). The Ecommerce Foundation predicts the importance of cards will decrease, while e-invoice, e-wallets and bank transfer will increase in popularity.

The ecommerce market in Sweden

Swedish consumers spent about 14.95 billion euros on products purchased online in 2018. For 2019, an increase of almost 13 percent is forecasted, which would mean Swedish ecommerce will be worth 16.86 billion euros that year. Another study showed that the online retail industry in Sweden was worth 8.24 billion euros in 2019.

The most popular product categories in Swedish ecommerce are clothing and footwear (39 percent), followed by beauty and health care products (32 percent), books and media (27 percent) and home electronics (23 percent). Home furniture is also very popular, we’re wondering if IKEA has something to do with that?

Online retail in Sweden accounted for 8.7% of total retail sales in 2017.

The development of Swedish ecommerce.

Big online stores in Sweden

Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.

Latest news about Sweden

Centra aims for further expansion

Centra, a direct-to-consumer and wholesale platform for global brands, has been growing significantly during the pandemic last year. The Swedish company is now aiming for an aggressive, international expansion this year. It has made several new recruitments to achieve this goal.

Posti invests €100 million in growth

Finnish postal and logistics service provider Posti will invest over 100 million euros in its growth. The company follows a new strategy, which is all about parcels and flows of goods. It wants to focus more on parcel traffic and logistics in Finland, Sweden and the Baltics.

Zalando expands Zircle to Sweden and Denmark

Zalando has expanded its pre-owned online store Zircle to Scandinavia. Customers in Sweden and Denmark can now also buy pre-owned fashion via this online platform. And there’s a very logical reason for this specific expansion to Scandinavia.

Ikea stops printing its famous catalog

Ikea has made the decision to stop printing its famous catalog. For 70 years, it has been an inspirational guide for many consumers around the world. But times are changing, and so the Swedish company has taken this “emotional but rational decision”.

NetOnNet is biggest online store in Sweden

When you think about big online stores from Sweden, you can’t ignore H&M and Ikea. But these ecommerce giants aren’t the biggest online shops in Sweden. Last year, NetOnNet was the one with the biggest ecommerce sales in Sweden.

Read all our articles about ecommerce in Sweden.

Last update: February 2020