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Ecommerce in The Netherlands

The Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

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COUNTRY
THE NETHERLANDS
Population 17 million people
– % internet users 96%
Online sales €25.8 billion (2019)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

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Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

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Ecommerce customers in the Netherlands

Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. Data from the Thuiswinkel Markt Monitor 2018 shows there are 13.5 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

In 2018, about 35 percent of online shoppers in the Netherlands used their smartphones to purchase something over the internet.

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 25.8 billion euros in 2019. That’s an estimated growth of 7 percent compared to the situation in 2018. Online sales in the Netherlands currently account for 10.3 percent of the country’s total retail industry.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.

Latest news about The Netherlands

BigBuy launches dropshipping connector for Amazon.nl

Wholesale platform BigBuy has launched its new connector, which enables selling on Amazon.nl, the Dutch Amazon marketplace that opened its doors in March last year. BigBuy wants to help its B2B customers sell on Amazon.nl without the need to invest in stock.

Amazon doubles reach in the Netherlands

Last month, Amazon has managed to double its reach in the Netherlands, compared to last year. In November, the US ecommerce giant reached 7.3 million Dutch consumers. This amounts to 45 percent of all online users in the Netherlands.

Cross-border trustmark Shopping Secure launched

Dutch ecommerce association Thuiswinkel.org has launched Shopping Secure, a trustmark for cross-border ecommerce companies. The international trustmark can be used by both B2C and B2B companies.

Dutch ecommerce top remains unchanged

The six biggest online stores in the Netherlands in 2019 are still the same six as in the year before. Bol.com remains the biggest ecommerce player, with a revenue of 2.17 billion euros. It’s followed by fellow Dutch companies Coolblue and Albert Heijn.

Smartmile expands in Finland and the Netherlands

Smartmile is expanding its network of open and shared parcel automates. The company will install a total of 40 new lockers in Finland and the Netherlands.

Read all our articles about ecommerce in The Netherlands.

Last update: March 2020