Ecommerce in The United Kingdom

The United Kingdom is one of the leading countries in the western world. As one of five permanent members of the UN Security Council and a founding member of NATO, the UK is an influential country with an important economy. It’s an active member of the European Union, but it chose to remain outside of the Economic and Monetary Union and therefore keep its pounds and pennies. In 2016, The Brits voted for Brexit, which took place in 2021. Here’s what you need to know about ecommerce in the United Kingdom:

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Population 66.8 million people
– % internet users 96%
Online sales €222 billion (2020)
Online stores worth mentioning: Tesco, Asos, Argos


Ecommerce events in the United Kingdom

Every year there are several ecommerce events being organized in the United Kingdom. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the United Kingdom.

Ecommerce customers in the United Kingdom

A study from the Ecommerce Foundation in 2019 shows that PayPal is, by far, the most popular payment method in the UK. Over 40 percent of buyers have used PayPal at least once in 2018. Credit cards (23.7 percent) are also popular, followed by prepaid cards (17.2 percent).

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Most popular online payment methods in the UK.

Fashion and sporting goods are a very popular product category in the United Kingdom, followed by travel and household items. Other popular product categories are movies & music and books & magazines.

The ecommerce market in the United Kingdom

A report from the Ecommerce Foundation shows that 7.94 percent of the country’s gross domestic product is made up by ecommerce sales. An older study showed that ecommerce accounted for 10.7 percent of total retail sales in 2014. Ecommerce in the UK is expected to be worth slightly over 200 billion euros at the end of 2019.

Big online stores in the United Kingdom

The biggest players in the UK’s online retail market are Amazon, Tesco and eBay. Other big online retailers are Asos, Argos,, Next and John Lewis.

Latest news about The United Kingdom

Envolve Tech expands to US

Envolve Tech, a retail tech company from Wales, has entered the US market. The Newport-based company has launched an office in New York. The expansion follows after raising over 800,000 euros last year. raises 370 million euros

London fintech company has raised 450 million dollars (370 million euros) in a Series C round. The company is now valuated at over 12 billion euros and is looking to expand its business further abroad.

UK carriers: ‘parcels to EU must have custom declaration form’

Post Office and other carriers in the United Kingdom are warning  that any parcel containing gifts or goods that are being sent to an EU country must have a customs declaration form attached to it. This is the result of the Brexit, which became fully operational on the first of… Continue reading

OnBuy to expand into over 140 countries by 2023

OnBuy, a major online marketplace from the United Kingdom, has started an aggressive global expansion plan. The company wants to launch into more than 140 countries by the end of 2023. The plans follow after securing 5.5 million euros in a Series A funding round last June.

Thrasio: €220 million to acquire Amazon sellers in UK

Thrasio, a large acquirer of Amazon FBA businesses, has announced a commitment of 200 million pounds (220 million euros) to complete acquisitions of ecommerce companies in the United Kingdom. It has also announced the acquisition of Maximo Fitniss, its 11th acquisition in the UK.

Read all our articles about ecommerce in the United Kingdom.

Last update: August 2020