Ecommerce in Portugal

Information about ecommerce in PortugalPortugal is a Southern European country, with Spain as its only direct neighbor. It is considered a developed country and has an advanced economy and high living standards. Portugal’s economy was growing harder than the EU average in the 1990s, but later on its growth rate slowed. And in order to comply with conditions of an EU-IMF financial rescue package (€78bn), the Portuguese government began implementing spending cuts and tax increases several years ago. In May 2011, Portugal became the third Eurozone country to be bailed out of a sovereign debt crisis.

It’s estimated that more than 10.8 million people live in Portugal, of which 42.4% is between 25 and 54 years old. According to data from 2014 about 7 million Portuguese inhabitants (68%) have access to the internet.

COUNTRY
PORTUGAL
Population 10.8 million people
– % internet users 68%
Online sales €2.9 billion (2014)
Online stores worth mentioning: Worten, Wook, Continente

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Ecommerce customers in Portugal

Portugal is a country with a lot of e-cheque payments. Payshop is a Portuguese payment solution that allows consumers to pay online by visiting a Payshop agent (such as petrol stations or supermarket) equipped with an invoice of a reference. MBNet from MultiBanco is another often used payment solution. It allows making online transactions with a credit card without having to give away any credit card information to the online merchant.

One in ten Portuguese inhabitants between 16 to 74 years old had ordered something online in the three months preceding a survey from Statistics Portugal in 2011. Data from Ecommerce Europe shows there are about 2.2 million online shoppers in Portugal, who on average spent €1,330 per person.

The ecommerce market in Portugal

According to data from ecommerce solution Ekos Global, the ecommerce market in Portugal amounted 951 million euros in 2011. And although things in Portugal aren’t going that well economically, the ecommerce industry saw its sales increase with 64% during the first quarter of 2013. Data from Ecommerce Europe shows ecommerce in Portugal increased by 13.3 percent in 2014 and was worth 2.9 billion euros that year. One in ten Portuguese sites recorded a 100% growth in the number of customers, according to data from the Quarterly Barometer ACEPI / Netsonda.

Big online stores in Portugal

When ranked by unique visitors per months, Zalando is the biggest B2C ecommerce site in Portugal, followed by Amazon, Euronics, IBS and BonPrix. Other popular ecommerce sites in Portugal are Yoox and Portuguese online stores Salsa and Parfois.

Latest news about Portugal

Groupon shuts down in 4 European countries

Groupon closed the doors of 4  European websites. After closing its operations in Greece, Turkey and the Nordic countries, the American ecommerce marketplace is now shutting down in Ukraine, Portugal, Switzerland and Austria. Since yesterday, these websites no longer offer customers interesting deals from local retailers.

Fashion store Lesara expands to 16 new countries in Europe

Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.

European countries approach omni-channel differently

For ecommerce players, having an omni-channel approach is getting more and more important as customers continue to demand ever-higher levels of service. This requires retailers to adapt new models and be everywhere the customer wants them to be. Specific approaches to omni-channel however, differ widely from country to country.

Fashion platform Farfetch receives €78 million in fresh funding

Curated fashion platform Farfetch this week announced a €78 million round of investment, led by DST Global, with participation from existing investors Condé Nast International and Vitruvian Partners. The money will be used to further expand across the globe, such as launching websites in German and Spanish.

H&M will open 9 new ecommerce sites in Europe

H&M will sell online in Belgium, Bulgaria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland. The Swedish fashion retailer is making a big ecommerce push as it already invested heavily in its online retail site and took several steps to connect its web and mobile assets with its Continue reading

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Last update: September 2016