EDI-Soft makes entry into Chinese market

EDI-Soft, a software developer and provider from the Nordics, is planning to become market leader in digitizing delivery and shipping in China. Because shipments of parcels are still largely treated manually in China, EDI-Soft thinks now is the right time for them to make an entry into the Chinese market.

China could be the next huge ecommerce market. It’s in rapid economic development, but according to EDI-Soft the delivery industry over there does not follow the same pace. “In China, shipments of parcels are largely treated manually, and delivery and shipment are not digitized as in Scandinavia”, the company states.

“We see a huge growth potential for EDI-Soft in China. China is the world’s largest factory, so it is inevitable that delivery will be digitized at some point. Therefore, it is just the right time for us to go into the Chinese market”, Steffen Pasgaard, Vice President at EDI-Soft explains.

Market leader in China
The Oslo-based company eventually wants to become market leader in delivery management systems in China, but it’s aware of the fact the market and the way of doing business is of course completely different in China than it is in Scandinavia. “It is not only that the culture and the language are different, we also need to understand how shipping, shipping companies and the entire transport network interacts with the senders.”

EDI-Soft employed Fei Wang to handle the business in China. ”China is a huge market, where ecommerce and logistics are growing. As one of the only actors in the market, we are able to improve productivity in the area by digitizing many manual processes”, Wang said. He starts as a country manager in Shanghai, and EDI-Soft wants to regionally take the market bit by bit.

Experiences from China
”Whatever happens, China will be the challenge that will get EDI-Soft the longest”, Pasgaards says. “Whether we become 10 times larger than now, I cannot answer, but our experiences from China, we will always be able to use in other emerging markets.”