ePages integrates Pay with Amazon

Ecommerce software provider ePages launched Pay with Amazon for its UK and German based online shop owners. This integration allows the merchants’ customers to check out with payment and shipping information stored in their Amazon account, while remaining within an ePages-powered shop throughout the checkout process.

Starting today, ePages merchants can offer Pay with Amazon, so shoppers can use their Amazon.co.uk or Amazon.de account to complete a purchase. This way consumers don’t have to create an account at the online store, but can use the information that’s already stored within their Amazon account and they don’t need to leave the online store to do so.

For merchants, the new integration also has some benefits. It offers inline checkout and Amazon’s fraud detection at no additional cost. The pricing model is based on transactions, so merchants won’t need to pay a monthly fee or pay in advance.

According to analyst Philbert Shih, the best ecommerce platforms will have to be current with features and functionality related to payment and shipping features if they want to keep up with the requirements of online retailers and their customers. “Today’s demanding consumers desire and trust only the latest tools. This is crucial to the user experience, which in turn goes a long way to determining success for merchant.”

About ePages

ePages claims to be the largest independent provider of online shop software in Europe based on license revenue. There are said to be about 140,000 companies in 75 different countries who run an online shop based on ePages. The company is headquartered in Hamburg and has additional subsidiaries in London, Barcelona and New York.