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Retail brands that sell through a Direct-to-Consumer program alongside their wholesale commitments face unique challenges. How do they coordinate advertising strategies? What is the right product mix? What role can co-op funding play? And where does Amazon fit in?
Attendees of Blurred Lines will get the answers to all these questions. During the evening, they will chat with retail advertising leaders including Andy Berks (Product Director, ASOS and former Google Industry Head) to explore how brands can apply effective, data-driven strategies across DTC and wholesale in a rapidly changing retail world.