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Great Day for PPC Automation
Great Day for PPC Automation is a conference in Austra where you can learn how AI and Machine Learning are changing the SEA, SEM and Google universe. It’s a one-day event, but it’s filled with keynotes, talks and plenty of networking opportunities.
The Great Day will educate on transforming the PPC industry as well as global markets. They will touch upon specific trends and innovations in areas such as search engine advertising, search engine marketing and Google.
Experts from Google, Naspers and Bing
During the event, there are several experts who will share their expertise. For example, web psychologist Nathalie Nahai will talk about the seven great psychological principles of successful ecommerce. Also, experts from companies such as SMEC, Google, Naspers, Bloofusion and Bing will speak.
Great Day app
If you have a ticket, you can download the Great Day app (iOS | Android). Here you can get all the information you need to have a great day. It’s filled with a timeline, speaker information, map and push notifications.
Full program of Great Day for PPC Automation
| 08.00 – 09.00 | Registration | – |
| 09.00 – 09.15 | Warm welcome by SMEC | SMEC |
| 09.15 – 10.15 | Keynote: the 7 great psychological principles of successful ecommerce | Nathalie Nahai |
| 10.15 – 10.30 | Coffee break | – |
| 10.30 – 11.15 | Welcome to the machine learning age | Reinhard Einwagner |
| 10.30 – 11.15 | Breakout session: data driven creatives | Cathrin Wagner |
| 11.15 – 11.30 | Coffee break | – |
| 11.30 – 12.15 | Laying the foundation for automation | Evan Waters |
| 11.30 – 12.15 | Breakout session: how to do community building @ scale | Alessander Argenti |
| 12.15 – 14.00 | Lunch break & explore the Tabakfabrik | – |
| 14.00 – 14.45 | Customized ads – automating ad copy @ scale | Martin Roettgerding |
| 14.00 – 14.45 | Breakout session: It’s time to get personal! | Stefan Pravits |
| 14.45 – 15.00 | Break | – |
| 15.00 – 15.45 | Will the robots take my PPC job? | Frederick Vallaeys |
| 15.00 – 15.45 | Breakout session: why search is transforming the power of marketing | Daniel Schellmann & Verena Zuschnig |
| 15.45 – 16.00 | Coffee break | – |
| 16.00 – 16.45 | Keynote: trends and innovations at Google Shopping | Patrick Chardon |
| 16.45 – 17.30 | Round table discussion | – |
| 17.30 – 18.00 | Closing address | Jan Radanitsch |
| 18.00 – 19.00 | Get together & warm up with DJ Oliver David | – |
| 19.00 – 20.00 | Official welcome & party | SMEC |
| 20.00 – 24.00 | 10 years of SMEC party & concert | [Dunkelbunt] |