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Great Day for PPC Automation

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Great Day for PPC Automation

Event details

Date: Wednesday October 18 Location: Tabakfabrik Linz, Linz, Linz
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Great Day for PPC Automation is a conference in Austra where you can learn how AI and Machine Learning are changing the SEA, SEM and Google universe. It’s a one-day event, but it’s filled with keynotes, talks and plenty of networking opportunities.

The Great Day will educate on transforming the PPC industry as well as global markets. They will touch upon specific trends and innovations in areas such as search engine advertising, search engine marketing and Google.

Experts from Google, Naspers and Bing

During the event, there are several experts who will share their expertise. For example, web psychologist Nathalie Nahai will talk about the seven great psychological principles of successful ecommerce. Also, experts from companies such as SMEC, Google, Naspers, Bloofusion and Bing will speak.

Great Day app

If you have a ticket, you can download the Great Day app (iOS | Android). Here you can get all the information you need to have a great day. It’s filled with a timeline, speaker information, map and push notifications.

Full program of Great Day for PPC Automation

08.00 – 09.00 Registration
09.00 – 09.15 Warm welcome by SMEC SMEC
09.15 – 10.15 Keynote: the 7 great psychological principles of successful ecommerce Nathalie Nahai
10.15 – 10.30 Coffee break
10.30 – 11.15 Welcome to the machine learning age Reinhard Einwagner
10.30 – 11.15 Breakout session: data driven creatives Cathrin Wagner
11.15 – 11.30 Coffee break
11.30 – 12.15 Laying the foundation for automation Evan Waters
11.30 – 12.15 Breakout session: how to do community building @ scale Alessander Argenti
12.15 – 14.00 Lunch break & explore the Tabakfabrik
14.00 – 14.45 Customized ads – automating ad copy @ scale Martin Roettgerding
14.00 – 14.45 Breakout session: It’s time to get personal! Stefan Pravits
14.45 – 15.00 Break
15.00 – 15.45 Will the robots take my PPC job? Frederick Vallaeys
15.00 – 15.45 Breakout session: why search is transforming the power of marketing Daniel Schellmann & Verena Zuschnig
15.45 – 16.00 Coffee break
16.00 – 16.45 Keynote: trends and innovations at Google Shopping Patrick Chardon
16.45 – 17.30 Round table discussion
17.30 – 18.00 Closing address Jan Radanitsch
18.00 – 19.00 Get together & warm up with DJ Oliver David
19.00 – 20.00 Official welcome & party SMEC
20.00 – 24.00 10 years of SMEC party & concert [Dunkelbunt]


Location Great Day for PPC Automation